DIGITAL MARKETING AND
ADVERTISING SERVICES
Data-Driven Strategy & Creative for a Changing World
Esparza is an award-winning full-service digital marketing and advertising agency based in Albuquerque, New Mexico.
For more than 20 years, we have been in the business of creating long-standing relationships with our clients that are built upon trust and working toward common goals. We don’t see you as a client. We see you as a creative partner.
Our Approach
Because every client is different, we work with them in a variety of ways. This includes:
- Monthly Retainer
- Project Billing
- Hourly Billing
- Service Package Billing
In the world of digital marketing and advertising, we understand that needs, budgets and priorities change often. That’s why we never lock clients into contracts they can’t change. Instead we build out detailed service agreements that clearly spell out the scope of work and can be updated and amended as needed.
Regardless of how we work with you, we are committed to Delivering Certainty. This means that, whether you’re on a monthly retainer or have selected an individual service package, we will define KPIs at the outset and report on progress monthly in collaborative sessions.
Below is a high-level list of our services. We work with every client on an individual basis to determine the advertising and marketing services your business needs to move the needle. We’ll never sell you something you don’t need or overlook a tactic that could help deliver success.
Let’s make something great together.
Marketing Strategy
Build a thoroughly researched and detailed roadmap to success.
- Market research
- Focus groups
- Strategy development
- Reporting and Analytics
Develop Your Dream Big Strategy
“We don’t just have an agency with Esparza, we have a partner.”
Esparza consistently delivers inspired, strategic marketing and communications that resonate with our current customers and target audiences. Their team is as committed to our goals as we are. We don’t just have an agency with Esparza, we have a partner.
Sandra Mead | First American Bank
Brand and Campaign Development
Data-driven creative.
- Brand Identity
- Development
- Logo Design
- Campaign Concepting and
- Development
- Video Production
- Copywriting
- Graphic Design
- Photography
Make Something That Awes Them
"Our overall branding efforts were much improved and extremely effective"
Our overall branding efforts, advertising, external website content, and printed materials for patients and their families were much improved and extremely effective thanks to Esparza’s insight, direction, and implementation of tactics.
Amy Getchell | Memorial Medical Center, Las Cruces
Traditional and
Digital Media
Strategic media buying and planning.
- Outdoor (i.e. billboards, bus-wraps)
- Print (i.e. magazines, newspapers)
- Television & Connected TV (i.e. local/cable, YouTube, Hulu)
- Apps & Games (i.e. iOS, Android)
- Website Display Networks (i.e. Google, Yahoo)
- Social Media (i.e. Facebook, Instagram, Pinterest, LinkedIn)
- Google Display, Shopping and Search
- Direct Mail
- Bing Ads
- Google Maps and Local
- Search
- Radio
- Experimental
- Influencer Marketing
Build Your Media Plan
"Esparza was a critical partner as we opened a new property and launched a new brand."
Esparza was a critical partner as we opened a new property and launched a new brand. From the initial rebrand and through our ongoing campaigns, their team takes the time to understand our needs, goals and audience. Gaming is a competitive industry. The Esparza team gets it. Their focus on results and new strategies keeps us ahead of the curve.
Tim Brown | Pueblo of Tesuque Development Corporation
Digital Marketing
Deliver the right message, at the right time, to the right customer.
- Lead Generation
- Inbound and Content
- Marketing
- SEO and SEM
- Marketing Automation
- Organic Social Media
- Management
- Email Marketing
Get Your Message Out There
“Esparza is a critical partner to our property.”
Esparza is a critical partner to our property. Their willingness to take the time to understand our unique needs as a destination resort is so important to our overall marketing efforts and is greatly appreciated by our entire team as well as the Southern Ute Indian Tribe.”
Andrea Taylor | General Manager, Sky Ute Casino Resort
Website Development
Upgrade your front door to the world.
- User journey mapping
- User experience design
- Content and Copywriting
- Front-end and back-end development
- Forms and lead collection
- Photography
Let's Build Your Dream Website
“I appreciate Esparza’s hard work and willingness to dig-in on tight timelines to pull everything for our website together.”
Ray Sandoval | PNM
Leaders in Creative and Digital Marketing
(SOME OF)
OUR AWARDS
Over 100 Local Addys including 10 Judge’s Choice
and 2 Best of Show Awards
50 Regional Addys
5 National Addys
One Show Annual
Communication Arts Annual
Graphis Annual
London International Awards
26 Telly Awards
5 National OBIE Awards for Outdoor Advertising
4 National Radio Mercury Awards
25 Healthcare Marketing Awards
Davey Awards
The Cumbre Awards
New Mexico American Marketing Association
Leaders in Creative and Digital Marketing
(SOME OF) OUR AWARDS
Over 100 Local Addys including
10 Judge’s Choice and 2 Best of Show Awards
50 Regional Addys
5 National Addys
One Show Annual
Communication Arts Annual
Graphis Annual
London International Awards
26 Telly Awards
5 National OBIE Awards for Outdoor Advertising
4 National Radio Mercury Awards
25 Healthcare Marketing Awards
Davey Awards
The Cumbre Awards
New Mexico American Marketing Association
