It’s more than our tagline. It’s a charge every Esparzan is given. In an unpredictable industry, we work with clients to define their certainty and create a roadmap to reaching it. That certainty is always a quantifiable goal so we can measure success. It holds us accountable and keeps us laser focused on meeting your goals.
New Mexico is a land of potential. Past the iconic landscape and storied past is a dynamic state ruled by possibility. This campaign created for New Mexico Partnership sought to highlight this and generate new business leads through a varied and multi-faceted campaign as different as the state we call home.
On October 28, Facebook formally announced that it will change its name to Meta Platforms, or Meta for short. The name, according to Mark Zuckerberg,
Great advertising has the power to move us, to make us laugh, cry, and occasionally…shiver in fright! This witching season, Esparza is rounding up some
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.
We get it, email can be overwhelming. Our emails are intended to provide you with only the most helpful information about marketing, branding, and strategy. We will always keep your email address private and we will never flood your inbox. Our VP of Media & Accounts thinks SPAM is for twerps, wimps, and miscreants, anyway.
USER EXPERIENCE DESIGN FOR PNM.COM DESKTOP
New Mexico’s largest energy provider, PNM had an outdated website that did not reflect its customer-centric service mission. It needed a web presence that was laser-focused on user experience, making common pathways simple to navigate, while still offering an abundance of information. The Esparza team redesigned pnm.com from top to bottom, then developed and launched the site in collaboration with the PNM team.
Data moves us to action. It moves us to insight. It can move us emotionally.
See how we can put your data to work for you.
by Del Esparza
In his forward to The Next Dinosaur, Drew McLellan, agency owner, consultant, and speaker, writes, “People had goals. Companies had strategies…. But then 2020 happened. And it changed everything.”
Our agency’s founder, Del Esparza’s, new book grapples directly with this change. The Next Dinosaur is about the necessity of e-commerce and how you can keep your business from going extinct. This book can help you understand the ins and outs of search engine optimization. It can help you fulfill your customers’ physical orders, as well as their emotional needs. It can help you understand analytics to evaluate the performance of your online business, so that you can continue to adapt and improve. In short, The Next Dinosaur is a guide not just on how to stay alive, but on how to thrive in the world of e-commerce.
Esparza is an award-winning, full-service marketing agency that offers a wide range of services to help grow your business. We have offices in both New Mexico and Texas with clients worldwide.
© Esparza Advertising, Marketing, Digital Media and Branding. All rights reserved
