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Delivering Certainty in Digital Advertising and Marketing
Delivering Certainty is more than a tagline. It’s a commitment to every Esparza client. We’ve an advertising agency in Albuquerque, New Mexico for more than 20 years. While the tactics we deploy may have changed in those years, our commitment to results-driven advertising never has. Whether we’re creating an outdoor execution or a social media campaign, we carefully define KPIs and report on progress regularly.
Delivering Certainty in Digital Advertising and Marketing
Delivering Certainty is more than a tagline. It’s a commitment to every Esparza client. We’ve been in the advertising and marketing business for more than 20 years. While the tactics we deploy may have changed in those years, our commitment to result-driven advertising never has. Whether we’re creating an outdoor execution or a social media campaign, we carefully define KPIs and report on progress regularly.
Our Clients
Our Work
How Does an Ace
Change The Game?
Sky Utes Player’s Club Rebrand
Building a Brand Identity
for a Long-Standing
New Mexico Wine
St. Clair Winery
Test Drive Mirror
Integrated Campagn for BMW
Welcome to
Wonderland
Digital Campaign for Electric Playhouse
Like what you see? Check out more work!
Meet Our Founder
Del’s dedication to his clients and to his community is the driving force behind Esparza Digital + Advertising. He founded the agency more than 20 years ago with a clear-eyed commitment to results-driven advertising. That philosophy continues to guide us today.
In addition to being a fierce advocate for his clients, Del is an advocate for his community as a whole, giving time, talent and treasure to a variety of organizations, including the Kansas City Federal Reserve Board of Directors, the United Way of Central New Mexico, The American Heart Association and others.
What Our Clients Are Saying About Us
“We don’t just have an agency with Esparza, we have a partner.”
Esparza consistently delivers inspired, strategic marketing and communications that resonate with our current customers and target audiences. Their team is as committed to our goals as we are. We don’t just have an agency with Esparza, we have a partner.
Sandra Mead | First American Bank
"Our overall branding efforts were much improved and extremely effective"
Our overall branding efforts, advertising, external website content, and printed materials for patients and their families were much improved and extremely effective thanks to Esparza’s insight, direction, and implementation of tactics.
Amy Getchell | Memorial Medical Center, Las Cruces
"Esparza was a critical partner as we opened a new property and launched a new brand."
Esparza was a critical partner as we opened a new property and launched a new brand. From the initial rebrand and through our ongoing campaigns, their team takes the time to understand our needs, goals and audience. Gaming is a competitive industry. The Esparza team gets it. Their focus on results and new strategies keeps us ahead of the curve.
Tim Brown | Pueblo of Tesuque Development Corporation
“Esparza is a critical partner to our property.”
Esparza is a critical partner to our property. Their willingness to take the time to understand our unique needs as a destination resort is so important to our overall marketing efforts and is greatly appreciated by our entire team as well as the Southern Ute Indian Tribe.”
Andrea Taylor | General Manager, Sky Ute Casino Resort
“I appreciate Esparza’s hard work and willingness to dig-in on tight timelines to pull everything for our website together.”
Ray Sandoval | PNM
"They provide solutions that help us achieve our goals on a consistent basis."
“We developed a great partnership with Esparza. They provide smart, data driven solutions that help us achieve our goals on a consistent basis. “
Synthia Jaramillo | City of Albuquerque
"Our inbound leads and accounts have grown so dramatically"
Our inbound leads and accounts have grown so dramatically from our website and digital strategy developed and managed by Esparza. They are consistently coming to us with new ideas that make our college savings product the logical choice for our target market. Plus they are a joy to work with.”
Carolyn Fittipaldi | The Education Plan 529 College Savings
"They provide solutions that help us achieve our goals on a consistent basis."
“We developed a great partnership with Esparza. They provide smart, data driven solutions that help us achieve our goals on a consistent basis. “
Synthia Jaramillo | City of Albuquerque
“Extremely solid solutions to help drive our growth."
Extremely solid solutions to help drive our growth. They are always providing us with insight and perspective that
differentiate us from our competition.”
Bill Raynor | Oppenheimer Funds
"Effective, responsible, knowledgeable."
“Effective, responsible, knowledgeable. I have only good things to say about Esparza Digital + Advertising. Highly recommended if you are looking for great marketing solutions that are delivered on time and within budget.”
Kurt Shipley | Blue Cross Blue Shield
"I can’t thank Esparza enough"
“I can’t thank Esparza enough for the incredible work they performed. I really appreciate the time and effort spent with us to let us express our intent and then to bring it to life.”
Jim Garcia | AHCC
Digital Marketing & Advertising Insights
UGC Magic: Why Your Brand Should Let Your Audience Do The Talking
If you’ve been on social media in the past 10 minutes, chances are you’ve come across user-generated content (UGC) without even realizing it. From unboxing videos to Instagram stories featuring people’s favorite products, UGC is essentially content created by your users or customers, not your marketing team. And here’s the kicker: it’s authentic, relatable, and, when used right, a goldmine for building brand trust.
Spooky Good Ad Campaigns
As fall rolls in and Halloween gets closer, brands have a scary good opportunity to tap into the fun, spooky energy of the season. Halloween’s
Esparza’s Go To AI Tools
The AI Landscape is Constantly Evolving Every day, a new program comes along and promises to make life easier for creatives, account executives, project managers,
The Nostalgia Phenomenon
During Challenging Times, People Often Turn to Nostalgia for Comfort Our infinite desire for simpler times can give nostalgia-based campaigns an edge for advertisers. So,
Spooky Good Ad Campaigns
As fall rolls in and Halloween gets closer, brands have a scary good opportunity to tap into the fun, spooky energy of the season. Halloween’s
Esparza’s Go To AI Tools
The AI Landscape is Constantly Evolving Every day, a new program comes along and promises to make life easier for creatives, account executives, project managers,
The Nostalgia Phenomenon
During Challenging Times, People Often Turn to Nostalgia for Comfort Our infinite desire for simpler times can give nostalgia-based campaigns an edge for advertisers. So,
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We get it, email can be overwhelming. Our emails are intended to provide you with only the most helpful information about marketing, branding, and strategy. We will always keep your email address private and we will never flood your inbox. Our VP of Media & Accounts thinks SPAM is for twerps, wimps, and miscreants, anyway.
