Delivering Certainty in Digital Advertising and Marketing
Delivering Certainty is more than a tagline. It’s a commitment to every Esparza client. As a trusted advertising agency in Albuquerque, New Mexico, we’ve been serving clients for 25 years. While the tactics we deploy may have changed over the years, our dedication to results-driven advertising remains steadfast. Whether we’re creating an outdoor execution or a social media campaign, we carefully define KPIs and report on progress regularly.
Delivering Certainty in Digital Advertising and Marketing
Delivering Certainty is more than a tagline. It’s a commitment to every Esparza client. We’ve been in the advertising and marketing business for more than 20 years. While the tactics we deploy may have changed in those years, our commitment to result-driven advertising never has. Whether we’re creating an outdoor execution or a social media campaign, we carefully define KPIs and report on progress regularly.
Our Clients
Our Work
BeWell Website Redesign
New Mexico’s Health Insurance Marketplace
Launching an Electrifying Entertainment Experience
Electric Playhouse
AI Misinformation in a Critical Election Year
New Mexico Secretary of State
Like what you see? Check out more work!
What Our Clients Are Saying About Us
"I can’t thank Esparza enough"
“I can’t thank Esparza enough for the incredible work they performed. I really appreciate the time and effort spent with us to let us express our intent and then to bring it to life.”
Jim Garcia | AHCC
"Esparza Digital & Advertising demonstrated extraordinary expertise and creativity."
“Esparza Digital & Advertising demonstrated extraordinary expertise and creativity in executing our public education campaign on the dangers of AI and election misinformation. Their ability to craft a compelling narrative and innovative strategies led to results that exceeded industry standards on all fronts.From the initial concept to the campaign’s implementation, Esparza proved to be a trusted partner. They consistently went above and beyond to ensure the message resonated with our diverse audience. Their professionalism, responsiveness, and collaborative approach made working with them a true pleasure.We are grateful for their commitment to delivering excellence and helping us protect the integrity of our democratic processes. Esparza Digital & Advertising has set the bar high, and we look forward to partnering with them on future initiatives.”
Maggie Toulouse Oliver | New Mexico Secretary of State
“We don’t just have an agency with Esparza, we have a partner.”
Esparza consistently delivers inspired, strategic marketing and communications that resonate with our current customers and target audiences. Their team is as committed to our goals as we are. We don’t just have an agency with Esparza, we have a partner.
Sandra Mead | First American Bank
"Our overall branding efforts were much improved and extremely effective"
Our overall branding efforts, advertising, external website content, and printed materials for patients and their families were much improved and extremely effective thanks to Esparza’s insight, direction, and implementation of tactics.
Amy Getchell | Memorial Medical Center, Las Cruces
"Esparza was a critical partner as we opened a new property and launched a new brand."
Esparza was a critical partner as we opened a new property and launched a new brand. From the initial rebrand and through our ongoing campaigns, their team takes the time to understand our needs, goals and audience. Gaming is a competitive industry. The Esparza team gets it. Their focus on results and new strategies keeps us ahead of the curve.
Tim Brown | Pueblo of Tesuque Development Corporation
“Esparza is a critical partner to our property.”
Esparza is a critical partner to our property. Their willingness to take the time to understand our unique needs as a destination resort is so important to our overall marketing efforts and is greatly appreciated by our entire team as well as the Southern Ute Indian Tribe.”
Andrea Taylor | General Manager, Sky Ute Casino Resort
“I appreciate Esparza’s hard work and willingness to dig-in on tight timelines to pull everything for our website together.”
Ray Sandoval | PNM
"They provide solutions that help us achieve our goals on a consistent basis."
“We developed a great partnership with Esparza. They provide smart, data driven solutions that help us achieve our goals on a consistent basis. “
Synthia Jaramillo | City of Albuquerque
"Our inbound leads and accounts have grown so dramatically"
Our inbound leads and accounts have grown so dramatically from our website and digital strategy developed and managed by Esparza. They are consistently coming to us with new ideas that make our college savings product the logical choice for our target market. Plus they are a joy to work with.”
Carolyn Fittipaldi | The Education Plan 529 College Savings
"They provide solutions that help us achieve our goals on a consistent basis."
“We developed a great partnership with Esparza. They provide smart, data driven solutions that help us achieve our goals on a consistent basis. “
Synthia Jaramillo | City of Albuquerque
“Extremely solid solutions to help drive our growth."
Extremely solid solutions to help drive our growth. They are always providing us with insight and perspective that
differentiate us from our competition.”
Bill Raynor | Oppenheimer Funds
"Effective, responsible, knowledgeable."
“Effective, responsible, knowledgeable. I have only good things to say about Esparza Digital + Advertising. Highly recommended if you are looking for great marketing solutions that are delivered on time and within budget.”
Kurt Shipley | Blue Cross Blue Shield
Meet Our Founder
Del’s dedication to his clients and his community is the driving force behind Esparza Digital + Advertising. He founded Esparza, an advertising agency in Albuquerque, more than 20 years ago with a clear-eyed commitment to results-driven advertising. That philosophy continues to guide us today.
In addition to being a fierce advocate for his clients, Del is an advocate for his community as a whole, giving time, talent, and treasure to a variety of organizations, including the Kansas City Federal Reserve Board of Directors, the United Way of Central New Mexico, The American Heart Association, and others.
Digital Advertising & Marketing Insights
25 Years of Advertising: How Paid Search Campaigns Are Changing
We’re kicking things off with one of the most consequential changes in advertising we’ve seen: the rise of paid search. It turns out, Google Ads also turns 25 this year. For better or worse, it has changed the way people find goods and services and the way brands reach their customers. And looking forward, the way people find things on the internet is continuing to evolve.
Our Favorite Super Bowl Commercials of 2025
Super Bowl LIX is always one of the biggest nights in advertising, and this year was no exception. With over 120 million viewers tuning in
Ahead of the Curve: Top Marketing Trends in 2025
In 2025, marketing is about to get even more exciting—and let’s be honest, a little overwhelming. Every time you think you’ve caught up, another trend
First Impressions in Milliseconds: Why Your Website’s Design Matters
When was the last time you stumbled onto a website and thought, “Wow, this looks outdated?” Or worse, felt unsure if the site was even
Electric Playhouse
Case Study Launching an Electrifying Entertainment Experience Client: Electric Playhouse Strategy | Digital Advertising | Print | Advertising | Video | Out of Home Project
Our Favorite Super Bowl Commercials of 2025
Super Bowl LIX is always one of the biggest nights in advertising, and this year was no exception. With over 120 million viewers tuning in
Tesuque Stucco TV Spot
Showstopper How do you make a local stucco provider stand out from the crowd? You treat their stucco like a showstopping work of art. Challenge
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We get it, email can be overwhelming. Our emails are intended to provide you with only the most helpful information about marketing, branding, and strategy. We will always keep your email address private and we will never flood your inbox. Our VP of Media & Accounts thinks SPAM is for twerps, wimps, and miscreants, anyway.
