This unique storefront window display gave potential BMW owners the opportunity to see themselves behind the wheel of a new BMW without actually having to visit the dealership.
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The window design was estimated to have received over 125,000 impressions per month during its run. This does not include the organic social shares of people posting about their interaction with the display. The display encouraged engagement and excitement about the 3 Series BMW in a simple, but clever and cost-effective way.
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