In 2020, millions of workers across the nation found themselves untethered from traditional offices and considering what a healthier way of life might look like. The City of Albuquerque saw an opportunity to invite a new generation of digital nomads to discover the city and its benefits. 

The city’s economic development department contracted Esparza to develop a marketing strategy, creative campaign and website to build awareness of Albuquerque as an ideal destination for remote workers and to invite those workers to explore the city.