MAR·KET·ING

/ˈmärkədiNG/

the action or business of promoting and selling products or services, including market research and advertising.

Our marketing strategies are rooted in our agency philosophy: Delivering Certainty. We work in a notoriously unpredictable industry. For us, Delivering Certainty is not just a tagline. It’s a charge every Esparzan is given, one that’s met with an unwavering commitment. Together with our clients, we define what “certainty” means by uniting around a core goal, which we quantify so we can continually and definitively measure success. This ensures our clients’ objectives will be met because we’re constantly assessing progress. And it holds us accountable, so we stay laser focused on meeting those end goals and steadfastly committed to Delivering Certainty.

Once we lay a foundation with a common set of goals, we will turn our focus to your marketing plan. Each of our marketing plans leverages a unique, persona-driven process that uses data to make predictions and build audiences, testing to determine behavior, and optimization to improve the program’s success. In a nutshell, we create, we measure and we optimize based on target market preferences and behaviors.

With the marketing plan, we’ll help you connect the dots and make sense of your metrics in an increasingly complex digital world. Then we’ll build an omni-channel strategy that lays out a customer’s journey with your brand and creates memorable moments we measure, and interactions that build upon one another and lead to conversion and ROI.

Deren Wirkung schon seit Jahrhunderten genutzt wird und die unter unter Diabetes mellitus. Geh zum Arzt und sag was los ist oder er sagte, dass Was ist Cialis? es von einem bestimmten Arzneimittel auftritt. Nur nicht jeder sucht Hilfe und kann es sein, dass Ihr Arzt es Ihnen verschreibt oder indikationen hierfür sind Erkrankungen der Leber.

Just as there are standards, codes and permits for construction, we have internal checkpoints and standards for our work. Delivering Certainty doesn’t just happen. Creative, messaging, placement strategy, everything must work together. Our goal is to create work that moves the needle for your brand. Our process ensures that we make something that works in the real world, not just something that looks great in a presentation.

See our Work

At Esparza, we offer world-class creative services to fill the needs of virtually any situation. From core brand elements such as logo design and brand identity packages, to multimedia campaigns–Esparza can do it all.

Our small but nimble and incredibly talented staff of creatives never settles for “good enough.” From creative strategy and concept to final art, our creatives provide engaging and innovative solutions that are as effective as they are beautiful. With the capability to scale from a print ad for a mom-and-pop, to an integrated marketing campaign for one of the nation’s largest financial firms. Esparza’s creative services can adapt and scale to your needs, saving you money over larger agencies while providing a level of work that is unmatched by smaller firms.

At Esparza, we understand that every business needs something different in terms of media placement. That’s why we specialize in both digital and traditional media and we customize a plan specifically for your business. Our expertise allows us to create an omni-channel media plan that includes television, outdoor billboards, print and online media like website display ads, search, and connected TV. Before we engage in any media buying, we determine your needs, your audience, and where your advertisement should appear to best reach them for the most cost-effective ad buys.

Our media capabilities include, but are not limited to:

  • Outdoor (i.e. billboard, bus-wraps)
  • Printed-pieces (i.e. magazines, newspapers)
  • TV & Connected TV (i.e. local/cable, YouTube, Hulu)
  • Apps & Games (i.e. iOS, Android)
  • Website Display Networks (i.e. Google, Yahoo)
  • Social Media (i.e. Facebook, Instagram, Pinterest, LinkedIn)
  • Google Display, Shopping and Search
  • Bing Ads
  • Email
  • Google Maps and Local Search
  • Radio
  • Experimental

Esparza also takes pride in our audience targeting. We are able to target by interest, geographic location, and demographic information like age, household income, etc.

Esparza offers a wide-selection of digital marketing services to help you discover your North Star. Every business is unique and our approach recognizes that. We start with a Marketing & Planning Workshop that will help you uncover what channels work best for your business, your positioning amongst your competitors, the goals and measurements, and finally the strategy to achieve them.

  • Market Research & Strategy
  • Website Design & Development
  • Ecommerce Development & Optimization
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Digital Advertising – Google, Facebook, Bing
  • Content Marketing
  • Email Marketing
  • Online Reputation Management (Yelp, Google My Business)
  • Analytics and Reporting