/ˈmärkədiNG/
the action or business of promoting and selling products or services, including market research and advertising.
Our marketing strategies are rooted in our agency philosophy: Delivering Certainty. For us, Delivering Certainty is not just a tagline. It’s a charge every Esparzan is given, one that’s met with an unwavering commitment. Together with our clients, we define what “certainty” means by uniting around a core goal, which we quantify so we can continually and definitively measure success. This ensures our clients’ objectives will be met because we’re constantly assessing progress.
It also holds us accountable, so we stay laser focused on meeting those end goals and steadfastly committed to Delivering Certainty.
Our marketing strategy services include but are not limited to:
At Esparza, we understand that every business needs something different in terms of media placement. That’s why we specialize in both digital and traditional media and we customize a plan specifically for your business. Our expertise allows us to create an omni-channel media plan that includes television, outdoor billboards, print and online media like website display ads, search, and connected TV. Before we engage in any media buying, we determine your needs, your audience, and where your advertisement should appear to best reach them for the most cost-effective ad buys.
Our media capabilities include, but are not limited to:
Esparza also takes pride in our audience targeting. We are able to target by interest, geographic location, and demographic information like age, household income, etc.
At Esparza, we offer world-class creative services to fill the needs of virtually any situation. From core brand elements such as logo design and brand identity packages, to multimedia campaigns–Esparza can do it all.
Our small but nimble and incredibly talented staff of creatives never settles for “good enough.” From creative strategy and concept to final art, our creatives provide engaging and innovative solutions that are as effective as they are beautiful.
Branding and creative services include but are not limited to:
Esparza offers a wide selection of digital marketing services to help you find and engage with your audience. Every business is unique, and our approach to digital marketing recognizes that.
Our digital marketing services include but are not limited to:
From billboards to brochures, our team is well-versed in bringing traditional advertising to diverse audiences. From strategy to creative to deployment, the Esparza team can get the most out of traditional advertising placements.
Esparza is an award-winning, full-service marketing agency that offers a wide range of services to help grow your business. We have offices in both New Mexico and Texas with clients worldwide.
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