In early 2020, the PNM communications team approached Esparza about development of a new website. The PNM team tasked Esparza with researching and making recommendations for a website redesign project, including possible replatforming of their existing site.
Esparza is an award-winning, full-service advertising and digital marketing agency based in Albuquerque, New Mexico. We offer a wide range of services to help grow your business. We have offices in New Mexico and Texas and work with clients worldwide.
© Esparza Advertising, Marketing, Digital Media and Branding. All rights reserved
The Need
In early 2020, the PNM communications team approached Esparza about development of a new website. The PNM team tasked Esparza with researching and making recommendations for a website redesign project, including possible replatforming of their existing site.
The Solution
After several months of research, the Esparza team recommended a two-phased approach to the redesign that was signed off on by the PNM team.
Phase 1 was focused on optimizing the current site and setting the stage for a successful phase 2, which would involve a full redesign and replatforming of the site.
Phase 1 involved:
Phase 2 involved:
The Esparza team worked directly with PNM’s internal website team, as well as their communications team, in order to strategize, plan and execute on the new site. This collaboration allowed the two teams to work in a way that complemented each team’s strengths.
The Results
The new site launched on-time in early 2021.
At Esparza, we value conversation. Fill out this form and we will get back to you soon!