Back To The Fair: Post Covid Campaign For New Mexico State Fair
Reopening for the first time since the COVID-19 pandemic forced live events to close, the 2021 New Mexico Fair was widely anticipated by New Mexicans eager to experience live music and public events again. Esparza was tasked with spreading statewide awareness for the fair to generate the largest turnout possible while battling a variety of variables, including unpredictable vaccine mandates and a public anxious about attending large, in-person events again.