How Esparza Implements Organizational Behavior
Here are some of the ways that we implement better organizational behavior at Esparza.
Esparza Asks Kids!
It was time to see what the younger generation thinks about advertising – after a lengthy interview, we’re not sure there’s any future advertisers in the house, but we still think the kids are alright.
Procedure Insight – TV & Video
Ever wonder how commercials get made? Look behind the Esparza curtain for a peek into our video production process.
What’s Up With The IOS 16 Update?
Apple announced the IOS 16 update, the 16th version of the company’s mobile operating system. The update will launch sometime this fall, and it leaves a lot of questions for marketers.
The Importance of Personalization: Understanding First- and Zero-Party Data
In 2022, consumers want a personalized shopping experience; but, they also don’t want to feel that their privacy has been compromised through third-party cookies. Let’s take a look at an example through a hypothetical scenario.
What Are Google Analytics Metrics and Dimensions?
Google Analytics offers a considerable number of metrics that you can track to learn more about how successful your marketing efforts are.
But where should you start?
5 Tips for Better Design
So graphic design is not your passion…but you have to make a social post or maybe a marketing email. Here are a few tips from the Esparza team to make your designs look more professional.
Consumer Shift Research
In the summer of 2021, Esparza partnered with IMRG to better understand Americans expectations for brands and companies.
The Rise of Sci-Fi: VR and AI in Advertising
Virtual reality, artificial intelligence, and ad personalization are very much a part of advertising’s present reality and future trajectory. We break down VR and AI’s present and future applications in advertising in this article.
2022 Super Bowl: The Ads We’re Most Excited For
Whether you’re rooting for the Bengals, the Rams, or you only tune in for the halftime show, the 2022 Super Bowl is set to produce some of the biggest ads of the year.
