Whether you’re rooting for the Bengals, the Rams, or you only tune in for the halftime show, the 2022 Super Bowl is set to draw in at least 96 million viewers and produce some of the biggest (and most expensive) ads of the year. Here are three of the most anticipated Super Bowl ads to watch out for.
A Clydesdale’s Journey | Budweiser Super Bowl 2022
The Clydesdale has long been an iconic symbol for The Anheuser-Busch Brewing Company. The original Budweiser Clydesdales were purchased by August A. Busch, Jr. in 1933 as a gift to his father to celebrate the repeal of Prohibition. Hitched to a grand beer wagon, the magnificent horses would go on to tour New England and the Mid-Atlantic States, in a promotional campaign that would include delivering a case of beer to President Franklin D. Roosevelt at the White House.
Today the Budweiser Clydesdales are better known for their Super Bowl Ad appearances, winning USA Today’s annual Super Bowl ad survey 14 times. This year, Budweiser plans to use their iconic animals to send a message of hope to Americans with the tagline: In the home of the brave, down never means out.
Lays Super Bowl 2022 with Seth Rogen and Paul Rudd
Lays plays to the comedic strengths of Seth Rogen and Paul Rudd with a spot we anticipate will be a Superbowl stand out. We love the complete storyline contained in this spot with Lays chips cleverly used as the framing device to tie Seth and Paul’s zany adventures together.
Fortune Favors the Brave | Crypto.com
Crypto.com’s Super Bowl spot embraces big risks, showcasing moments of human daring —summiting Everest, the Write Brother’s first flight at Kitty Hawk, going in for the kiss with a beautiful stranger— all compelling the viewer to be brave and invest. The latent imagery of virtual reality and space as the final frontier also suggests cryptocurrency as the money of the future. This ad marries beautiful imagery with evocative prose, understands its target audience, and evokes a clear call to action without ever stating it.
Which ads are you most excited for? Tell us in the comments.