Welcome To Wonderland: Digital Campaign For Electric Playhouse
Project Info Welcome To Wonderland: Digital Campaign For Electric Playhouse Using no goggles, headsets or glasses, Electric Playhouse transports its visitors to an immersive, interactive sensory wonderland. It’s a difficult experience to explain. Working on a short time line and with a small budget, they needed an agency that could distill their message and get […]
How Does a Player’s Club Change the Game? A Rebrand Case Study
As Sky Ute Casino Resort planned for reopening after pandemic-related shut-downs, they wanted a refreshed player’s club to celebrate and welcome players back with a fresh face. The result – Sky Ute Aces Club.
What’s In a Name? Why Facebook is Rebranding
On October 28, Facebook formally announced that it will change its name to Meta Platforms, or Meta for short. The name, according to Mark Zuckerberg, is more reflective of the direction the social media company is headed.
3 Scary Ads in Time for Halloween
Great advertising has the power to move us, to make us laugh, cry, and occasionally…shiver in fright! This witching season, Esparza is rounding up some of the scariest commercials known to advertising.
Our Pick for Olympic Advertising Gold
With one of the most controversial and surprising Olympics in history over, here is Esparza’s weigh in for the pewter, bronze, silver, and gold of Olympic Advertising 2021.
Top Things to Know About Advertising on TikTok
TikTok offers users the opportunity to create short-form videos that reach a large community, making it a great platform for businesses to advertise to a global audience.
5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy often needs to get written in a flash.
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
The excerpt included below will give you some insight into the way Del (and everyone at Esparza) thinks about product management, website development, and the benefits of analytics.
The Next Dinosaur: An Introduction to the New Book from Esparza President and CEO, Del Esparza
The Next Dinosaur is about the necessity of e-commerce and how you can keep your business from going extinct. By Esparza’s CEO & Founder Del Esparza.
6 Instagram Accounts Our Art Directors Love
We surveyed our internal designers and art directors to share the six Instagram accounts they find themselves scrolling through when they’re in need of a little visual pick me up.
