Top Things to Know About Advertising on TikTok
TikTok offers users the opportunity to create short-form videos that reach a large community, making it a great platform for businesses to advertise to a global audience.
5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy often needs to get written in a flash.
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
The excerpt included below will give you some insight into the way Del (and everyone at Esparza) thinks about product management, website development, and the benefits of analytics.
The Next Dinosaur: An Introduction to the New Book from Esparza President and CEO, Del Esparza
The Next Dinosaur is about the necessity of e-commerce and how you can keep your business from going extinct. By Esparza’s CEO & Founder Del Esparza.
6 Instagram Accounts Our Art Directors Love
We surveyed our internal designers and art directors to share the six Instagram accounts they find themselves scrolling through when they’re in need of a little visual pick me up.
Avoid Roads To Nowhere
Too often, marketers fall into the trap of throwing anything at the wall in an effort to see what sticks. Make no mistake: without clear goals, the marketing plan you’re creating is one of disaster.
What is the Best Approach to Social Cause Advertising?
Before you execute a social marketing campaign that’s designed to modify individuals’ actions in order to benefit society as a whole, there are a few key things to keep in mind.
No Flowers This May
We all know the old saying, “April showers bring May flowers.” We cannot control the inconsistencies in weather, traffic or even our fast food order but we can control the consistency of our work.
The Short List of Long Campaigns
Today is Summer Solstice, the longest day of the year. To celebrate this epic day of sunshine, we’ve compiled our favorite longest running advertising campaigns. But don’t worry, we kept it short and sweet.
The Cubs Not Only Made History, They Made a Scene
Crafting solutions that can “make a scene” is the core philosophy of our agency. The seventh game of the 2016 World Series provided a textbook example of how to make a fantastic scene.
