The Importance of Personalization: Understanding First- and Zero-Party Data
In 2022, consumers want a personalized shopping experience; but, they also don’t want to feel that their privacy has been compromised through third-party cookies. Let’s take a look at an example through a hypothetical scenario.
What Are Google Analytics Metrics and Dimensions?
Google Analytics offers a considerable number of metrics that you can track to learn more about how successful your marketing efforts are.
But where should you start?
5 Tips for Better Design
So graphic design is not your passion…but you have to make a social post or maybe a marketing email. Here are a few tips from the Esparza team to make your designs look more professional.
Consumer Shift Research
In the summer of 2021, Esparza partnered with IMRG to better understand Americans expectations for brands and companies.
The Rise of Sci-Fi: VR and AI in Advertising
Virtual reality, artificial intelligence, and ad personalization are very much a part of advertising’s present reality and future trajectory. We break down VR and AI’s present and future applications in advertising in this article.
2022 Super Bowl: The Ads We’re Most Excited For
Whether you’re rooting for the Bengals, the Rams, or you only tune in for the halftime show, the 2022 Super Bowl is set to produce some of the biggest ads of the year.
How Does a Player’s Club Change the Game? A Rebrand Case Study
As Sky Ute Casino Resort planned for reopening after pandemic-related shut-downs, they wanted a refreshed player’s club to celebrate and welcome players back with a fresh face. The result – Sky Ute Aces Club.
What’s In a Name? Why Facebook is Rebranding
On October 28, Facebook formally announced that it will change its name to Meta Platforms, or Meta for short. The name, according to Mark Zuckerberg, is more reflective of the direction the social media company is headed.
3 Scary Ads in Time for Halloween
Great advertising has the power to move us, to make us laugh, cry, and occasionally…shiver in fright! This witching season, Esparza is rounding up some of the scariest commercials known to advertising.
Our Pick for Olympic Advertising Gold
With one of the most controversial and surprising Olympics in history over, here is Esparza’s weigh in for the pewter, bronze, silver, and gold of Olympic Advertising 2021.
