SEO or PPC? What does my business need?
To be successful, every company needs to drive traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO) being thrown around, but may not know how to use them.
Scene Maker Spotlight – Jocelyn Hodes
For this “Scene Maker” Spotlight, Esparza was honored to sit down with Jocelyn Black Hodes, Director of Outreach with the New Mexico Education Trust Board.
Casino Advertising Is No Gaming Matter
The secret to successful casino and gaming advertising is finding a way to distinguish your brand from the competition.
Digital is No Excuse to Phone it in
There’s no denying the impact that digital advertising has had on the entire advertising and marketing industry as a whole. But this luxury shouldn’t come at the expense of a great brand and strong messaging.
Meet the Traffic Manager
I’m the Traffic Manager for Esparza. And boy do I love to tell people what I do. It’s a great icebreaker because if you’re not in advertising you have no clue what it means.
A World of Creativity
Here at Esparza, I’m surrounded by some of the most amazingly creative and talented people. It’s a little intimidating at times. But I have come to realize we each possess talents and creativity that make the group better. As Lindsey Lubenow our Media Director put it, “Everyone is born with talent, some just don’t nurture it.” My team does.
Esparza: Certified Google Ad Wizards!
Esparza is now one of the few businesses in New Mexico to have received its Google Premier Partner Award. Learn more here!
