Life in the Time of Quarantine: Adventures with Esparza
We hope you’re keeping well and maintaining your sanity in our current socially-distant, semi-quarantined reality.For us, it’s week nine (!!) of working from home. Read on to see what we Esparzans have been up to!
A Guide to Voice Search in 2020
According to a 2019 study, only 4 percent of businesses with a physical location are voice-search ready. So what can you do to become one of the few businesses taking advantage of this new internet browsing technology?
SEO Tips and Trends for 2020
With 2020 rapidly approaching, the tumultuous world of digital business continues to evolve and change.Here are some tips to help you enhance your web strategy and prepare for 2020.
Is Google Following You?
The monitoring process that helps Google determine what ads we see is actually elegant, sophisticated, and mind-boggling in its scale. And it presents a unique opportunity for advertisers.
Scared Straight
Scare tactics in advertising aren’t anything new, but their frequency and intensity seem to be on the rise as of late. Are they effective? Are they overkill?
Successful Brand Communication in a Post-COVID World – Part 2
As we all know by now, COVID-19 has changed everything, including how brands communicate and connect with their audiences. Sometimes, how you say something can be even more important that what you say.
Resources for Small Businesses During the COVID-19 Crisis
To help you sort through what’s out there and what’s right for your business, we’ve collected a round-up of resources available to small business owners.
How to Update Your Hours on Google My Business
Now, more than ever, it’s important to communicate up-to-date information about your business’s hours of operations.
Below, you’ll find information on how to update your hours on Google My Business.
The Importance of Web Presence
Web presence is any way your business is represented on the internet. Why is this so important? Here are a few reasons why:
SEO or PPC? What does my business need?
To be successful, every company needs to drive traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO) being thrown around, but may not know how to use them.
