GA4: What You Need to Know & How to Transition
![GA4 overview title card](https://esparza.com/wp-content/uploads/2023/06/4933.7-_-EA-June-BLOG-_-GA4-_-Graphic-Image_1200x630-1024x538.jpg)
Since 2005, Google Analytics has been the gold standard in understanding website traffic and user behavior. The free tool allows us to understand how visitors interact with a site and make data-driven decisions to optimize website performance. If you have a website presence, you’re likely using Google Analytics in some way. And there’s a big […]