In 2022 Esparza undertook a full rebrand of St. Clair Wines. As an extension of this campaign and to extend awareness, our team sought out, negotiated and ultimately partnered with a targeted list of hyper-local social media influencers for the brand. Over the course of the three-month campaign, we collaborated with nine influencers, each of whom created engaging content featuring the new St. Clair brand and bottles.
By leveraging these local influencers and tapping into their loyal following, we not only achieved our goal of increasing awareness of the brand, but also successfully expanded St. Clair’s audience, establishing them as a relevant, elevated, local brand.
Esparza is an award-winning, full-service advertising agency based in Albuquerque, New Mexico. We specialize in digital marketing and offer a wide range of services to help grow your business. We have offices in New Mexico and Texas and work with clients worldwide.
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