In 2022 Esparza undertook a full rebrand of St. Clair Wines. As an extension of this campaign and to extend awareness, our team sought out, negotiated and ultimately partnered with a targeted list of hyper-local social media influencers for the brand. Over the course of the three-month campaign, we collaborated with nine influencers, each of whom created engaging content featuring the new St. Clair brand and bottles.
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In 2022 Esparza undertook a full rebrand of St. Clair Wines. As an extension of this campaign and to extend awareness, our team sought out, negotiated and ultimately partnered with a targeted list of hyper-local social media influencers for the brand. Over the course of the three-month campaign, we collaborated with nine influencers, each of whom created engaging content featuring the new St. Clair brand and bottles.
By leveraging these local influencers and tapping into their loyal following, we not only achieved our goal of increasing awareness of the brand, but also successfully expanded St. Clair’s audience, establishing them as a relevant, elevated, local brand.
Campaign results:
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