How Does an Ace Change The Game? Sky Ute Casino's Players' Club Rebrand

For any casino, a players’ club is an integral part of operations with the potential to inspire loyalty, increase spend and reward repeat customers. As Sky Ute Casino Resort was planning for a casino-wide reopening following more than a year of pandemic-related shut-downs, they wanted a refreshed players’ club brand identity to celebrate the reopening and welcome players back with a fresh face. The Esparza team worked to evolve the Players’ Club (formerly The Bear’s Club) branding into a modern, easy to understand concept that still works within the overarching Sky Ute brand. We wanted Players’ Club membership to feel exclusive but attainable.

About Esparza Advertising

Esparza is an award-winning, full-service advertising agency based in Albuquerque, New Mexico. We specialize in digital marketing and offer a wide range of services to help grow your business. We have offices in New Mexico and Texas and work with clients worldwide.