How to Update Your Hours on Google My Business

Now, more than ever, it’s important to communicate up-to-date information about your business’s hours of operations. The first place to start is your website, but this should be promptly followed by updating your Google My Business listing. It’s important to start with updating your website because Google will sometimes scrape data directly from your website […]

Valentine’s Day Gifts by the Numbers

Valentine’s Day is one of the most consumer-driven holidays of the year. Americans will dish out an estimated $21 billion for it this year, making it second only to the December holiday season and Mother’s Day (which just beats it at $22 billion). Even the San Antonio Zoo is getting in on the action. For just $5 […]

Scene Maker Spotlight – Jocelyn Hodes

For this “Scene Maker” Spotlight, Esparza was honored to sit down with Jocelyn Black Hodes, Director of Outreach with the New Mexico Education Trust Board. The Education Trust Board is the governing body for the New Mexico’s 529 college savings programs. A 529 college savings plan is a tax-advantaged account designed to help you pay […]

SEO or PPC? What does my business need?

To be successful, every company needs to drive steady traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO) being thrown around, but may not know how to use them. They both are powerful ways to drive people to your site. Though their end goal is the same, they […]

Heat Mapping Analysis

Website optimization and research helps you and your business’ website host a smooth and efficient user experience. A great way to do this is through heat mapping. Heat mapping is a portrayal of visual data; think of data (graphs, pie charts, etc) meets Predator, yes it’s that cool. This allows you to actually see how […]