To be successful, every company needs to drive steady traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO) being thrown around, but may not know how to use them. They both are powerful ways to drive people to your site. Though their end goal is the same, they
Website optimization and research helps you and your business’ website host a smooth and efficient user experience. A great way to do this is through heat mapping. Heat mapping is a portrayal of visual data; think of data (graphs, pie charts, etc) meets Predator, yes it’s that cool. This allows you to actually see how
For this "Scene Maker" Spotlight, Esparza was honored to sit down with Jocelyn Black Hodes, Director of Outreach with the New Mexico Education Trust Board. The Education Trust Board is the governing body for the New Mexico’s 529 college savings programs. A 529 college savings plan is a tax-advantaged account designed
