Google is Eliminating Cookies: What’s Next?
![Google logo with a cookie crumbling, symbolizing the end of cookies in online advertising.](https://esparza.com/wp-content/uploads/2024/02/5167.4-_-EA-March.-BLOG-_-Google-Eliminating-Cookie-_-Graphic-Image_1200x600-1-1024x512.png)
In January 2020, Google announced the impending end of third-party cookies, set to take effect in early 2024. Now that time has arrived, and digital marketers worldwide are gearing up for a cookieless online landscape. Here are some valuable tips to help you prepare and strategize for a world without cookies. Embrace Permission-Based Ads One […]