Valentine’s Day is one of the most consumer-driven holidays of the year. Americans will dish out an estimated $21 billion for it this year, making it second only to the December holiday season and Mother’s Day (which just beats it at $22 billion).
Even the San Antonio Zoo is getting in on the action. For just $5 you can name a cockroach or rodent after an ex and then have it fed to a live animal. The zoo will livestream the feast, giving even the heartbroken among us a chance to get in on the Valentine’s Day action.
Despite all the spending, it turns out 86% of men are missing the mark when it comes to getting their significant other a gift. In New Mexico, where Esparza is headquartered, women want jewelry but they’re actually getting lingerie. Figures.
Our president, Del Esparza, broke down this year’s trends and numbers for local station KOB TV 4.