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How an Ace Changes the Game

Rebrand for Sky Ute Casino’s Players’ Club

Following more than a year of pandemic-related shut-downs, Sky Ute Casino Resort wanted a refreshed players’ club brand identity to celebrate the reopening and welcome players back. The Esparza team worked to evolve the Players’ Club (formerly The Bear’s Club) branding into a modern, easy to understand concept that still works within the overarching Sky Ute brand.

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