Project Description

Public Service Company of New Mexico

About the Work

PNM, the Public Service Company of New Mexico, is undertaking a very ambitious green energy program. Their plan is one of the most aggressive in the nation, and would make them 100% carbon-free by 2024.

In order to gain public support for their plan, PNM tasked Esparza with spreading the word in a way that would show support and create engagement with the community. Esparza created an exciting digital solution. With an interactive website, a TV spot to generate awareness, and strategic digital outdoor placements, Esparza created a way for the general public to learn more about PNM’s energy plan, and leave their mark of support. Each unique visitor to the site was prompted to leave their mark – a green footprint – to show their support. Every time a footprint was added, the digital outdoor boards would update, showing nearly real-time support for the proposed plan.

Ultimately, it took less than a week for the board to fill completely.

Project Details

CLIENT

PNM

Campaign

“Next Steps” Campaign

The Esparza Team

Craig Berry, Creative Director
Shalen Holt, Art Director
Beckett Nodal, Copywriter
Eve Wakeland, Director of Accounts
Staci Downey, Senior Account Executive

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