Project Description

DOCTOR WISE

About the Work

Doctor Wise is a unique menopause product from longtime homeopathic medicine producer Hyland’s. Doctor Wise is comprised of 5 individual products created specifically to suit individual symptoms as well as hot flashes, for any woman going through menopause. These unique formulations were developed by women, for women.

Esparza’s challenge was to increase brand recognition for the products while also creating sales lift through digital mediums only. Our solution was a complete redo of their existing website, supported by strategic placements on the Google display network, highly targeted search ads and a customer-retention email strategy.

Project Details

CLIENT

DOCTOR WISE

Campaign

“Anything but Generic”

The Esparza Team

Craig Berry, Creative Director, copywriter
Shalen Holt, Art Director
Jamie Rushad Gros, Director of Digital Strategy
Eve Wakeland, Director of Accounts
Staci Downey, Senior Account Executive

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