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Leave Your Mark: Outdoor Campaign for New Mexico AIDS Services

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The Need

The needs

The Solution

the solutions

The Results

the results

New Mexico AIDS Services

The AIDS WALK Billboard Project utilized a single outdoor board that allowed individuals to donate to AIDS research while literally leaving their mark (their footprint) on a real outdoor board.

 

“SEX” Outdoor

This outdoor board was designed to show how invisible the risk of AIDS can be when your mind is preoccupied. By using an optical illusion, Esparza created a board that demonstrated that some things can’t be seen until it’s too late.