About the Work
Doctor Wise is a unique menopause product from longtime homeopathic medicine producer Hyland’s. Doctor Wise is comprised of 5 individual products created specifically to suit individual symptoms as well as hot flashes, for any woman going through menopause. These unique formulations were developed by women, for women.
Esparza’s challenge was to increase brand recognition for the products while also creating sales lift through digital mediums only. Our solution was a complete redo of their existing website, supported by strategic placements on the Google display network, highly targeted search ads and a customer-retention email strategy.
“Anything but Generic”
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