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100 Days of Summer: Outdoor Campaign for NMDOT

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NMDOT – “100 Days of Summer”

The New Mexico Department of Transportation’s 100 Days of Summer program was aimed at trying to combat drunk driving, distracted driving, seatbelt use and other potentially hazardous driving habits. The NMDOT came to Esparza for creative outdoor solutions to promote this initiative. Esparza created three separate outdoor executions that utilized creative extensions and three-dimensional elements to explain the hazards of unsafe or drunk driving.