Building Brand Loyalty Through Emotional Advertising
At Esparza, we get how important it is to create a brand that people can connect with. That’s why our creative team is dedicated to helping our clients build a brand that resonates with their customers and keeps them coming back for more. To achieve brand loyalty, we need to focus on a few key […]
Google is Eliminating Cookies: What’s Next?
In January 2020, Google announced the impending end of third-party cookies, set to take effect in early 2024. Now that time has arrived, and digital marketers worldwide are gearing up for a cookieless online landscape. Here are some valuable tips to help you prepare and strategize for a world without cookies. Embrace Permission-Based Ads One […]
Top Super Bowl Ads: What Won Us Over This Year
This year’s Super Bowl commercials exceeded expectations, blending nostalgia, influencers, and humor to captivate millions. From laugh-out-loud moments to emotional tearjerkers, these ads demonstrated why the Super Bowl remains the pinnacle of advertising. Explore our favorites and the “off-the-field winners” of this year’s big game. Nostalgia Takes Center Stage Super Bowl ads often capitalize on […]
The Future of CTV Advertising: 2024 and Beyond
As more and more users continue to ‘cut the cord’ from traditional TV in favor of more affordable streaming options, CTV (connected television) continues to be one of the fastest-growing media channels. As more and more users continue to ‘cut the cord’ from traditional TV in favor of more affordable streaming options, CTV (connected television) […]
Let AI Do Your Last-Minute Holiday Planning
At Esparza we’re advocates for meticulous planning. However, we also know that all sorts of things (ahem, life) can sometimes hinder our best intentions. As we approach the holiday season, with a mere 7 days remaining until Christmas, we present you with 10 AI prompts to assist you in various aspects of this festive time. […]
Planning for 2024: Top Advertising Trends as We Usher in a New Year
The advertising industry has never been static. It is always evolving with new technologies and emerging trends. As we enter 2024, we expect to see significant changes in the way businesses approach their marketing strategies. As a leader in your business, it is critical to stay ahead of the curve to remain competitive in this […]
Unwrap 2023 Holiday Marketing Tips
The holiday season—the most wonderful time of the year for retail sales in the United States. Last year, Americans spent more on retail purchases than any other year, somewhere between $942.6 billion to $960.4 billion in sales. If last year was any indication, people will be spending money, and lots of it this holiday season. […]
Unleashing Creativity: The Power of AI in Design
Prompt: “Write a blog post describing the power of Artificial Intelligence (AI) in the creative space and how that will revolutionize the design process.” Just kidding … a real human wrote this article, we promise! As AI rapidly evolves, our in-house designers have been exploring the incredible world of visual image generation and how we […]
Color Psychology: Influences in Advertising
Have you ever wondered how certain brands seem to capture your attention in just a blink of an eye? Or how some logos and marketing materials leave a lasting impression while others fade into the background? Once secret lies in the fascinating world of color psychology. Understanding the way colors influence human behavior can be […]
GA4: What You Need to Know & How to Transition
Since 2005, Google Analytics has been the gold standard in understanding website traffic and user behavior. The free tool allows us to understand how visitors interact with a site and make data-driven decisions to optimize website performance. If you have a website presence, you’re likely using Google Analytics in some way. And there’s a big […]
