Blog

Virtual Reality: Tips for Staying Productive and Healthy While Working Remotely

By |2020-03-30T14:18:10+00:00March 27th, 2020|Blog|

As the world settles into its new (and hopefully temporary) normal, many of us are figuring out new ways to work, how to connect and collaborate from our socially distant home offices.  Here at Esparza, we’re made up of a handful of former telecommuters and freelancers combined with but-I’ve-always-gone-into-the-office types. For everyone, but especially

How to Update Your Hours on Google My Business

By |2020-03-19T19:22:44+00:00March 19th, 2020|Blog|

Now, more than ever, it's important to communicate up-to-date information about your business's hours of operations. The first place to start is your website, but this should be promptly followed by updating your Google My Business listing. It's important to start with updating your website because Google will sometimes scrape data directly from your

How to Position Your Company Thoughtfully During Times of Crisis

By |2020-03-19T19:02:26+00:00March 18th, 2020|Blog|

The economic impacts of the COVID-19 pandemic are creating unprecedented challenges for businesses around the globe. Navigating them will require steady crisis management skills, the ability to adapt quickly to changing events and a willingness to come together. For marketers and brand strategists, this is an unparalleled situation. Fortunately, our twenty years in the

Valentine’s Day Gifts by the Numbers

By |2020-02-14T02:00:15+00:00February 13th, 2020|Blog, general|

Valentine’s Day is one of the most consumer-driven holidays of the year. Americans will dish out an estimated $21 billion for it this year, making it second only to the December holiday season and Mother’s Day (which just beats it at $22 billion). Even the San Antonio Zoo is getting in on the action.

SEO Tips and Trends for 2020

By |2019-09-27T21:56:44+00:00September 27th, 2019|Blog|

With 2020 rapidly approaching, the tumultuous world of digital business continues to evolve and change. The rise of new, disruptive technologies and ideas means businesses need to be ready for anything.  As the use of the Internet to connect consumers to businesses eclipses traditional methods, the power of search engine optimization (SEO) to increase web

Digital is no excuse to phone it in.

By |2020-02-13T16:23:44+00:00September 10th, 2019|Blog|

There’s no denying the impact that digital advertising has had on the entire advertising and marketing industry as a whole. The incredible access to data that we all enjoy has made it easier than ever to target whomever your business or clients need in order to be most successful. But this luxury shouldn’t come

Esparza: Certified Google Ad Wizards!

By |2019-09-10T21:23:27+00:00September 10th, 2019|Blog|

You heard right folks; Esparza and all of its employees are certified Google Ad wizards! Well, we may not (all) be wizards, but we all are Google Certified and we can certainly do Ad magic. Esparza is now one of the few businesses in New Mexico to have received its Google Premier Partner Award, which