As the world settles into its new (and hopefully temporary) normal, many of us are figuring out new ways to work, how to connect and collaborate from our socially distant home offices. Here at Esparza, we’re made up of a handful of former telecommuters and freelancers combined with but-I’ve-always-gone-into-the-office types. For everyone, but especially
Now, more than ever, it's important to communicate up-to-date information about your business's hours of operations. The first place to start is your website, but this should be promptly followed by updating your Google My Business listing. It's important to start with updating your website because Google will sometimes scrape data directly from your
The economic impacts of the COVID-19 pandemic are creating unprecedented challenges for businesses around the globe. Navigating them will require steady crisis management skills, the ability to adapt quickly to changing events and a willingness to come together. For marketers and brand strategists, this is an unparalleled situation. Fortunately, our twenty years in the
Valentine’s Day is one of the most consumer-driven holidays of the year. Americans will dish out an estimated $21 billion for it this year, making it second only to the December holiday season and Mother’s Day (which just beats it at $22 billion). Even the San Antonio Zoo is getting in on the action.
Since the introduction of voice assistants in 2011, the use of voice search technology has grown rapidly. As we make our way through 2020, it’s predicted that by the end of the year, nearly 50 percent of all internet searches will be done by voice. As more people begin using the newest technology offered by
When you're in the advertising business, the real sport at the Super Bowl is in the commercials not in the plays. Who will have the funniest spot, the most brilliant strategy, the best time slot? As a veteran of the industry, our president, Del Esparza, lives for the pre-game analysis. He's been making the rounds
With 2020 rapidly approaching, the tumultuous world of digital business continues to evolve and change. The rise of new, disruptive technologies and ideas means businesses need to be ready for anything. As the use of the Internet to connect consumers to businesses eclipses traditional methods, the power of search engine optimization (SEO) to increase web
There’s no denying the impact that digital advertising has had on the entire advertising and marketing industry as a whole. The incredible access to data that we all enjoy has made it easier than ever to target whomever your business or clients need in order to be most successful. But this luxury shouldn’t come
You heard right folks; Esparza and all of its employees are certified Google Ad wizards! Well, we may not (all) be wizards, but we all are Google Certified and we can certainly do Ad magic. Esparza is now one of the few businesses in New Mexico to have received its Google Premier Partner Award, which
Each year, the importance of having a strong web presence continues to grow. More and more people are turning to the internet to discover a new business, get their questions answered, buy a new product, learn about local businesses, and so much more. In this digital day and age, using the internet is how society
