With 2020 rapidly approaching, the tumultuous world of digital business continues to evolve and change. The rise of new, disruptive technologies and ideas means businesses need to be ready for anything. As the use of the Internet to connect consumers to businesses eclipses traditional methods, the power of search engine optimization (SEO) to increase web
There’s no denying the impact that digital advertising has had on the entire advertising and marketing industry as a whole. The incredible access to data that we all enjoy has made it easier than ever to target whomever your business or clients need in order to be most successful. But this luxury shouldn’t come
You heard right folks; Esparza and all of its employees are certified Google Ad wizards! Well, we may not (all) be wizards, but we all are Google Certified and we can certainly do Ad magic. Esparza is now one of the few businesses in New Mexico to have received its Google Premier Partner Award, which
Each year, the importance of having a strong web presence continues to grow. More and more people are turning to the internet to discover a new business, get their questions answered, buy a new product, learn about local businesses, and so much more. In this digital day and age, using the internet is how society
To be successful, every company needs to drive steady traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO) being thrown around, but may not know how to use them. They both are powerful ways to drive people to your site. Though their end goal is the same, they
Website optimization and research helps you and your business’ website host a smooth and efficient user experience. A great way to do this is through heat mapping. Heat mapping is a portrayal of visual data; think of data (graphs, pie charts, etc) meets Predator, yes it’s that cool. This allows you to actually see how
For this "Scene Maker" Spotlight, Esparza was honored to sit down with Jocelyn Black Hodes, Director of Outreach with the New Mexico Education Trust Board. The Education Trust Board is the governing body for the New Mexico’s 529 college savings programs. A 529 college savings plan is a tax-advantaged account designed
