340 Love Notes and Counting

By |2020-05-29T22:17:33+00:00May 28th, 2020|Blog|

Nearly three months ago (though it sometimes feels like three years), lockdown orders went into effect and people around the country began self-isolating. Our team at Esparza wanted to do something to help as we watched the early stages of the pandemic unfold around us. There was just one problem: We aren’t healthcare workers,

Resources for Small Businesses During the COVID-19 Crisis

By |2020-05-27T21:17:24+00:00May 20th, 2020|Blog|

It’s a hard time to be a small business owner. And with the U.S. economy dependent on them—a recent report indicated that small businesses account for 44 percent of economic activity—everyone is trying to figure out a way to help … with decidedly mixed results.  A maze of federal aid and private grant programs

Life in the Time of Quarantine: Adventures with Esparza

By |2020-05-12T01:18:22+00:00May 11th, 2020|Blog|

How’s everyone doing? We hope you’re keeping well and maintaining your sanity in our current socially-distant, semi-quarantined reality.For us here at Esparza, it’s week nine (!!) of working from home. We’ve long since worked out the kinks, gotten into a solid routine, and (mostly) stopped studying our teammates’ home decor while on web conferences.

Brand Behavior, Part 2: Helping When It’s Needed Most

By |2020-04-30T20:32:34+00:00April 28th, 2020|Blog|

Challenging times can wear down the toughest of beings. They frustrate, exhaust, sadden and anger us. The COVID-19 pandemic has upended lives, changed the way business is conducted and made us reconsider what “essential” means. And it certainly ranks among the most challenging periods many of us have experienced.  The funny thing about challenges,

Brand Behavior, Part 1: Messaging During Difficult Times

By |2020-04-29T16:16:16+00:00April 20th, 2020|Blog|

Global pandemics. Acts of terrorism. Hurricanes, earthquakes, tornadoes and floods. When a community suffers from harrowing events like these, for brands, it can be difficult to know how to react, and especially how to message. Is it a time for business as usual, or for a quiet period? Is there an obligation to communicate?

The Zoom-Bomb: What it is and how to protect your video conference meetings

By |2020-04-24T21:06:15+00:00April 8th, 2020|Blog|

In late March the New Mexico Public Regulation Committee (PRC) held a public meeting via video conference, joining millions of American businesses and organizations shifting to virtual workplaces. Midway through that meeting virtual hecklers interrupted it with loud laughter, yelling and racial slurs. Before long it had devolved into a level of audio pandemonium

Virtual Reality: Tips for Staying Productive and Healthy While Working Remotely

By |2020-05-22T20:39:07+00:00March 27th, 2020|Blog|

As the world settles into its new (and hopefully temporary) normal, many of us are figuring out new ways to work, how to connect and collaborate from our socially distant home offices.  Here at Esparza, we’re made up of a handful of former telecommuters and freelancers combined with but-I’ve-always-gone-into-the-office types. For everyone, but especially

How to Update Your Hours on Google My Business

By |2020-04-24T21:08:22+00:00March 19th, 2020|Blog|

Now, more than ever, it's important to communicate up-to-date information about your business's hours of operations. The first place to start is your website, but this should be promptly followed by updating your Google My Business listing. It's important to start with updating your website because Google will sometimes scrape data directly from your

How to Position Your Company Thoughtfully During Times of Crisis

By |2020-04-24T21:07:44+00:00March 18th, 2020|Blog|

The economic impacts of the COVID-19 pandemic are creating unprecedented challenges for businesses around the globe. Navigating them will require steady crisis management skills, the ability to adapt quickly to changing events and a willingness to come together. For marketers and brand strategists, this is an unparalleled situation. Fortunately, our twenty years in the

Valentine’s Day Gifts by the Numbers

By |2020-04-24T21:10:33+00:00February 13th, 2020|Blog, general|

Valentine’s Day is one of the most consumer-driven holidays of the year. Americans will dish out an estimated $21 billion for it this year, making it second only to the December holiday season and Mother’s Day (which just beats it at $22 billion). Even the San Antonio Zoo is getting in on the action.