Blog

SEO Tips and Trends for 2020

By |2019-09-27T21:56:44+00:00September 27th, 2019|Blog|

With 2020 rapidly approaching, the tumultuous world of digital business continues to evolve and change. The rise of new, disruptive technologies and ideas means businesses need to be ready for anything.  As the use of the Internet to connect consumers to businesses eclipses traditional methods, the power of search engine optimization (SEO) to increase web

Digital is no excuse to phone it in.

By |2019-09-10T22:08:51+00:00September 10th, 2019|Blog|

There’s no denying the impact that digital advertising has had on the entire advertising and marketing industry as a whole. The incredible access to data that we all enjoy has made it easier than ever to target whomever your business or clients need in order to be most successful. But this luxury shouldn’t come

Esparza: Certified Google Ad Wizards!

By |2019-09-10T21:23:27+00:00September 10th, 2019|Blog|

You heard right folks; Esparza and all of its employees are certified Google Ad wizards! Well, we may not (all) be wizards, but we all are Google Certified and we can certainly do Ad magic. Esparza is now one of the few businesses in New Mexico to have received its Google Premier Partner Award, which

SEO or PPC? What does my business need?

By |2019-09-10T22:09:21+00:00August 19th, 2019|Blog|

To be successful, every company needs to drive steady traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO) being thrown around, but may not know how to use them. They both are powerful ways to drive people to your site. Though their end goal is the same, they

Scene Maker Spotlight – Jocelyn Hodes

By |2019-06-03T19:12:59+00:00May 23rd, 2019|Blog|

For this "Scene Maker" Spotlight, Esparza was honored to sit down with Jocelyn Black Hodes, Director of Outreach with the New Mexico Education Trust Board. The Education Trust Board is the governing body for the New Mexico’s 529 college savings programs. A 529 college savings plan is a tax-advantaged account designed