Blog

Advertising Trends Round Up: Old Campaigns Made New Again

By |2020-06-29T21:39:26+00:00July 1st, 2020|Blog|

From “Saved by the Bell” to “Grease” and “West Side Story,” 2020 is turning out to be the year of the reboot. Maybe we’re all pining for simpler times. Maybe we just really need a break from our current state of the world. Whatever the cause, there is something decidedly nostalgic in the air

10-Step Guide to Marketing During Times of Change

By |2020-06-17T15:12:18+00:00June 17th, 2020|Blog|

“When written in Chinese, the word crisis is composed of two characters. One represents danger. The other represents opportunity.” – John F. Kennedy Though times of intense change can make us uneasy, they can also encourage innovation, growth and progress to flourish. At Esparza, we tend to lean into opportunity. We’ve spent the last

340 Love Notes and Counting

By |2020-05-29T22:17:33+00:00May 28th, 2020|Blog|

Nearly three months ago (though it sometimes feels like three years), lockdown orders went into effect and people around the country began self-isolating. Our team at Esparza wanted to do something to help as we watched the early stages of the pandemic unfold around us. There was just one problem: We aren’t healthcare workers,

Resources for Small Businesses During the COVID-19 Crisis

By |2020-05-27T21:17:24+00:00May 20th, 2020|Blog|

It’s a hard time to be a small business owner. And with the U.S. economy dependent on them—a recent report indicated that small businesses account for 44 percent of economic activity—everyone is trying to figure out a way to help … with decidedly mixed results.  A maze of federal aid and private grant programs

Life in the Time of Quarantine: Adventures with Esparza

By |2020-05-12T01:18:22+00:00May 11th, 2020|Blog|

How’s everyone doing? We hope you’re keeping well and maintaining your sanity in our current socially-distant, semi-quarantined reality.For us here at Esparza, it’s week nine (!!) of working from home. We’ve long since worked out the kinks, gotten into a solid routine, and (mostly) stopped studying our teammates’ home decor while on web conferences.

Brand Behavior, Part 2: Helping When It’s Needed Most

By |2020-04-30T20:32:34+00:00April 28th, 2020|Blog|

Challenging times can wear down the toughest of beings. They frustrate, exhaust, sadden and anger us. The COVID-19 pandemic has upended lives, changed the way business is conducted and made us reconsider what “essential” means. And it certainly ranks among the most challenging periods many of us have experienced.  The funny thing about challenges,

Brand Behavior, Part 1: Messaging During Difficult Times

By |2020-04-29T16:16:16+00:00April 20th, 2020|Blog|

Global pandemics. Acts of terrorism. Hurricanes, earthquakes, tornadoes and floods. When a community suffers from harrowing events like these, for brands, it can be difficult to know how to react, and especially how to message. Is it a time for business as usual, or for a quiet period? Is there an obligation to communicate?

The Zoom-Bomb: What it is and how to protect your video conference meetings

By |2020-04-24T21:06:15+00:00April 8th, 2020|Blog|

In late March the New Mexico Public Regulation Committee (PRC) held a public meeting via video conference, joining millions of American businesses and organizations shifting to virtual workplaces. Midway through that meeting virtual hecklers interrupted it with loud laughter, yelling and racial slurs. Before long it had devolved into a level of audio pandemonium

Virtual Reality: Tips for Staying Productive and Healthy While Working Remotely

By |2020-05-22T20:39:07+00:00March 27th, 2020|Blog|

As the world settles into its new (and hopefully temporary) normal, many of us are figuring out new ways to work, how to connect and collaborate from our socially distant home offices.  Here at Esparza, we’re made up of a handful of former telecommuters and freelancers combined with but-I’ve-always-gone-into-the-office types. For everyone, but especially