About Heather Apodaca

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So far Heather Apodaca has created 4 blog entries.

340 Love Notes and Counting

By |2020-05-29T22:17:33+00:00May 28th, 2020|Blog|

Nearly three months ago (though it sometimes feels like three years), lockdown orders went into effect and people around the country began self-isolating. Our team at Esparza wanted to do something to help as we watched the early stages of the pandemic unfold around us. There was just one problem: We aren’t healthcare workers,

Resources for Small Businesses During the COVID-19 Crisis

By |2020-05-27T21:17:24+00:00May 20th, 2020|Blog|

It’s a hard time to be a small business owner. And with the U.S. economy dependent on them—a recent report indicated that small businesses account for 44 percent of economic activity—everyone is trying to figure out a way to help … with decidedly mixed results.  A maze of federal aid and private grant programs

The Zoom-Bomb: What it is and how to protect your video conference meetings

By |2020-04-24T21:06:15+00:00April 8th, 2020|Blog|

In late March the New Mexico Public Regulation Committee (PRC) held a public meeting via video conference, joining millions of American businesses and organizations shifting to virtual workplaces. Midway through that meeting virtual hecklers interrupted it with loud laughter, yelling and racial slurs. Before long it had devolved into a level of audio pandemonium

How to Position Your Company Thoughtfully During Times of Crisis

By |2020-04-24T21:07:44+00:00March 18th, 2020|Blog|

The economic impacts of the COVID-19 pandemic are creating unprecedented challenges for businesses around the globe. Navigating them will require steady crisis management skills, the ability to adapt quickly to changing events and a willingness to come together. For marketers and brand strategists, this is an unparalleled situation. Fortunately, our twenty years in the