About Heather Apodaca

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So far Heather Apodaca has created 7 blog entries.

Advertising Trends Round Up: Old Campaigns Made New Again

By |2020-06-29T21:39:26+00:00July 1st, 2020|Blog|

From “Saved by the Bell” to “Grease” and “West Side Story,” 2020 is turning out to be the year of the reboot. Maybe we’re all pining for simpler times. Maybe we just really need a break from our current state of the world. Whatever the cause, there is something decidedly nostalgic in the air

10-Step Guide to Marketing During Times of Change

By |2020-06-17T15:12:18+00:00June 17th, 2020|Blog|

“When written in Chinese, the word crisis is composed of two characters. One represents danger. The other represents opportunity.” – John F. Kennedy Though times of intense change can make us uneasy, they can also encourage innovation, growth and progress to flourish. At Esparza, we tend to lean into opportunity. We’ve spent the last

340 Love Notes and Counting

By |2020-05-29T22:17:33+00:00May 28th, 2020|Blog|

Nearly three months ago (though it sometimes feels like three years), lockdown orders went into effect and people around the country began self-isolating. Our team at Esparza wanted to do something to help as we watched the early stages of the pandemic unfold around us. There was just one problem: We aren’t healthcare workers,

Resources for Small Businesses During the COVID-19 Crisis

By |2020-05-27T21:17:24+00:00May 20th, 2020|Blog|

It’s a hard time to be a small business owner. And with the U.S. economy dependent on them—a recent report indicated that small businesses account for 44 percent of economic activity—everyone is trying to figure out a way to help … with decidedly mixed results.  A maze of federal aid and private grant programs

The Zoom-Bomb: What it is and how to protect your video conference meetings

By |2020-04-24T21:06:15+00:00April 8th, 2020|Blog|

In late March the New Mexico Public Regulation Committee (PRC) held a public meeting via video conference, joining millions of American businesses and organizations shifting to virtual workplaces. Midway through that meeting virtual hecklers interrupted it with loud laughter, yelling and racial slurs. Before long it had devolved into a level of audio pandemonium

How to Position Your Company Thoughtfully During Times of Crisis

By |2020-04-24T21:07:44+00:00March 18th, 2020|Blog|

The economic impacts of the COVID-19 pandemic are creating unprecedented challenges for businesses around the globe. Navigating them will require steady crisis management skills, the ability to adapt quickly to changing events and a willingness to come together. For marketers and brand strategists, this is an unparalleled situation. Fortunately, our twenty years in the