Unwrap 2023 Holiday Marketing Tips
The holiday season—the most wonderful time of the year for retail sales in the United States. Last year, Americans spent more on retail purchases than any other year, somewhere between $942.6 billion to $960.4 billion in sales. If last year was any indication, people will be spending money, and lots of it this holiday season. […]
Unleashing Creativity: The Power of AI in Design
Prompt: “Write a blog post describing the power of Artificial Intelligence (AI) in the creative space and how that will revolutionize the design process.” Just kidding … a real human wrote this article, we promise! As AI rapidly evolves, our in-house designers have been exploring the incredible world of visual image generation and how we […]
Color Psychology: Influences in Advertising
Have you ever wondered how certain brands seem to capture your attention in just a blink of an eye? Or how some logos and marketing materials leave a lasting impression while others fade into the background? Once secret lies in the fascinating world of color psychology. Understanding the way colors influence human behavior can be […]
GA4: What You Need to Know & How to Transition
Since 2005, Google Analytics has been the gold standard in understanding website traffic and user behavior. The free tool allows us to understand how visitors interact with a site and make data-driven decisions to optimize website performance. If you have a website presence, you’re likely using Google Analytics in some way. And there’s a big […]
Renaissance Marketing 101
No matter the industry, businesses are likely looking to their top competitors for different kinds of inspiration, including for their marketing and social media strategies. While keeping your competitors in mind is wise, take caution with this approach; you don’t want to create irrelevant or repetitive content. Social media oversaturation makes it easy to confuse […]
Building a Brand for a Long-Standing New Mexico Wine: St Clair Wines Rebrand
Project Info Building a Brand for a Long-Standing New Mexico Wine: St Clair Wines Rebrand After 40 years making wine in the high deserts of southern New Mexico, St. Clair was in search of a wider audience that would appreciate their local roots, standout wines and commitment to the state. The Esparza team created a […]
Albuquerque Home for Life – An Integrated Campaign and Website
Project Info Albuquerque Home for Life – An Integrated Campaign and Website In 2020, millions of workers across the nation found themselves untethered from traditional offices and considering what a healthier way of life might look like. The City of Albuquerque saw an opportunity to invite a new generation of digital nomads to discover the […]
A Little Today Goes a Long Way: Integrated Campaign & Website for Oppenheimer Funds Inc.
Project Info A Little Today Goes a Long Way: Integrated Campaign & Website for Oppenheimer Funds Inc. To help navigate the often-confusing world of investments, we created a website for the Scholar’s Edge program from OppenheimerFunds. Using color coding, simple graphs and icons, Esparza created a web portal that was easy to use and understand. […]
Anything But Generic: Digital Campaign for Doctor Wise by Hylands
Project Info Anything But Generic: Digital Campaign for Doctor Wise by Hylands Doctor Wise is a unique menopause product from longtime homeopathic medicine producer Hyland’s. Doctor Wise is comprised of 5 individual products created specifically to suit individual symptoms as well as hot flashes, for any woman going through menopause. These unique formulations were developed […]
Serious Oomph: Outdoor Campaign for Sandia MINI
Project Info Serious Oomph: Outdoor Campaign for Sandia MINI Using a 3D model of the popular MINI Hardtop these outdoor boards celebrated the fun spirit of the MINI Cooper brand.
