Esparza's Insights

To be successful, every company needs to drive steady traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO)

Each year, the importance of having a strong web presence continues to grow. More and more people are turning to the internet to discover a

When you’re in the advertising business, the real sport at the Super Bowl is in the commercials not in the plays. Who will have the

Valentine’s Day is one of the most consumer-driven holidays of the year. Americans will dish out an estimated $21 billion for it this year, making

The economic impacts of the COVID-19 pandemic are creating unprecedented challenges for businesses around the globe. Navigating them will require steady crisis management skills, the

Now, more than ever, it’s important to communicate up-to-date information about your business’s hours of operations. The first place to start is your website, but