the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Marketing & Digital Insights
SEO or PPC? What does my business need?
To be successful, every company needs to drive steady traffic to their website. You’ve probably heard the terms pay-per-click (PPC) and search engine optimization (SEO)
The Importance of Web Presence
Each year, the importance of having a strong web presence continues to grow. More and more people are turning to the internet to discover a
2020 Super Bowl LIV Ad Preview
When you’re in the advertising business, the real sport at the Super Bowl is in the commercials not in the plays. Who will have the
Valentine’s Day Gifts by the Numbers
Valentine’s Day is one of the most consumer-driven holidays of the year. Americans will dish out an estimated $21 billion for it this year, making
How to Position Your Company Thoughtfully During Times of Crisis
The economic impacts of the COVID-19 pandemic are creating unprecedented challenges for businesses around the globe. Navigating them will require steady crisis management skills, the
How to Update Your Hours on Google My Business
Now, more than ever, it’s important to communicate up-to-date information about your business’s hours of operations. The first place to start is your website, but
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Most Popular Stories
Our Pick for Olympic Advertising Gold
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.
5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy
Our Most Anticipated Super Bowl Ads
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del