IN·SIGHT
/ˈinˌsīt/
the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Esparza's Insights
Marketing & Digital Insights
Shifting Buying Behaviors Part 3: Online Shopping Reigns
Welcome to the third and final installment in our three-part series covering major shifts in consumer behavior since the start of the pandemic. This week,
Gearing up for Change: the Apple 14.5 Update is Here!
Welcome back to the Esparza blog. This week we’re discussing a topic that’s been top of mind for digital marketers and advertisers worldwide, the Apple
6 Instagram Accounts Our Art Directors Love
When it comes to visual inspiration, Instagram is a designer’s la la land. We surveyed our internal designers and art directors to share the six
The Next Dinosaur: An Introduction to the New Book from Esparza President and CEO, Del Esparza
In his forward to The Next Dinosaur, Drew McLellan, agency owner, consultant, and speaker, writes, “People had goals. Companies had strategies…. But then 2020 happened.
Top Things to Know About Advertising on TikTok
TikTok has become one of the largest social media platforms in the world. TikTok offers users the opportunity to create short-form videos that reach a
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del
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Most Popular Stories
Our Pick for Olympic Advertising Gold
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.
5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy
Our Most Anticipated Super Bowl Ads
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del
