IN·SIGHT
/ˈinˌsīt/
the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Esparza's Insights
Marketing & Digital Insights
2021 Marketing Trends Part 2: Short Video Reigns
When asked how they’d most like to learn about a product or service, two-thirds of people said they’d prefer to watch a short video. Over
2021 Marketing Trends Part 3: Visual Search Begins to Take Hold
“The future of search will be about pictures rather than keywords.” — Pinterest CEO, Ben Silbermann Welcome back to our ongoing series on 2021 digital
2021 Marketing Trends Part 4: Conversational Marketing and Chat Bots
By 2021, 47 percent of organizations are expected to implement chatbots for customer support services. Welcome back to our ongoing series on 2021 digital marketing
2021 Marketing Trends Part 5: The Digital Acceleration Continues
“Digital adoption has taken a quantum leap at both the organizational and industry levels.” – McKinsey Welcome to the final installment in our series on
Shifting Buying Behaviors Part 1: Health-Conscious Buying
March 17 of 2021 marked the one year anniversary of the first COVID-19 shutdown for the state of New Mexico. As consumers have spent the
Shifting Buying Behaviors Part 2: Sustainability and Shopping Locally
Welcome to the second installment of our series of three blogs discussing major shifts in consumer behavior that have taken effect since the start of
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Most Popular Stories
Our Pick for Olympic Advertising Gold
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.
5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy
Our Most Anticipated Super Bowl Ads
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del
