the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Marketing & Digital Insights
“Digital adoption has taken a quantum leap at both the organizational and industry levels.” – McKinsey Welcome to the final installment in our series on
March 17 of 2021 marked the one year anniversary of the first COVID-19 shutdown for the state of New Mexico. As consumers have spent the
Welcome to the second installment of our series of three blogs discussing major shifts in consumer behavior that have taken effect since the start of
Welcome to the third and final installment in our three-part series covering major shifts in consumer behavior since the start of the pandemic. This week,
Welcome back to the Esparza blog. This week we’re discussing a topic that’s been top of mind for digital marketers and advertisers worldwide, the Apple
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When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del