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Marketing & Digital Insights

You Have My Attention

We hold these truths to be self-evident, that people will usually avoid advertising whenever possible. At no time has this been more clear than in

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A World of Creativity

Here at Esparza, I’m surrounded by some of the most amazingly creative and talented people. It’s a little intimidating at times. But I have come

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12 Tales of Christmas

Del Esparza “My holiday season starts with the day after Thanksgiving. Yes…I am one of those who dust off the Christmas decorations and puts them

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Scared Straight

Scare Tactics in Advertising – Are They Effective? “People would rather die than change their behavior.”  . You know that commercial where a home gets robbed?

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