IN·SIGHT
/ˈinˌsīt/
the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Esparza's Insights
Marketing & Digital Insights

Procedure Insight – TV & Video
Ever wonder how commercials get made? Well, unlike sausage, it’s not too gruesome of a process, but it does take a lot of planning, effort,

What’s Up With The IOS 16 Update?
What’s New? Apple recently announced it will be rolling out the IOS 16 update, the 16th version of the company’s mobile operating system. The update

The Importance of Personalization: Understanding First- and Zero-Party Data
In 2022, consumers want a personalized shopping experience; but, they also don’t want to feel that their privacy has been compromised through third-party cookies. Let’s

5 Tips for Better Design
So graphic design is not your passion… but you have to make a social post, a presentation, or maybe a marketing email. The truth is,

Consumer Shift Research
48% 48% percent of respondents expect brands to take a public stance on social issues like racism. 46% 46% of respondents support local businesses at

The Rise of Sci-Fi: VR and AI in Advertising
The year is 2054. A man strides through a crowded mall, bombarded on all sides by holographic ads. Cars, watches, a vacation in the tropics
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Most Popular Stories

Our Pick for Olympic Advertising Gold
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.

5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy

Our Most Anticipated Super Bowl Ads
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love

A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del