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Marketing & Digital Insights

12 Tales of Christmas

Del Esparza “My holiday season starts with the day after Thanksgiving. Yes…I am one of those who dust off the Christmas decorations and puts them

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A World of Creativity

Here at Esparza, I’m surrounded by some of the most amazingly creative and talented people. It’s a little intimidating at times. But I have come

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Scared Straight

Scare Tactics in Advertising – Are They Effective? “People would rather die than change their behavior.”  . You know that commercial where a home gets robbed?

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Our Pick for Olympic Advertising Gold

When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.