IN·SIGHT
/ˈinˌsīt/
the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Esparza's Insights
Marketing & Digital Insights

You Have My Attention
We hold these truths to be self-evident, that people will usually avoid advertising whenever possible. At no time has this been more clear than in

From the Shadows of Giants
Humans from all over the world are awaiting the solar eclipse with feverish anticipation. They have gathered to await the ribbon of darkness that will

Heat Mapping Analysis
Website optimization and research helps you and your business’ website host a smooth and efficient user experience. A great way to do this is through

SEO Tips and Trends for 2020
With 2020 rapidly approaching, the tumultuous world of digital business continues to evolve and change. The rise of new, disruptive technologies and ideas means businesses

Digital is No Excuse to Phone it in
There’s no denying the impact that digital advertising has had on the entire advertising and marketing industry as a whole. The incredible access to data

Scene Maker Spotlight – Jocelyn Hodes
For this “Scene Maker” Spotlight, Esparza was honored to sit down with Jocelyn Black Hodes, Director of Outreach with the New Mexico Education Trust Board.
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Most Popular Stories

Our Pick for Olympic Advertising Gold
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.

5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy

Our Most Anticipated Super Bowl Ads
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love

A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del