Esparza's Insights

Nearly three months ago (though it sometimes feels like three years), lockdown orders went into effect and people around the country began self-isolating. Our team

Since the introduction of voice assistants in 2011, the use of voice search technology has grown rapidly. As we make our way through 2020, it’s

Without a clear goal, a marketing plan is a plan for disaster. Far too often, marketers fall into the trap of throwing anything and everything

The Best Approach To Social Cause Advertising Raising awareness about prescription drug abuse, domestic violence, homelessness, teenage drinking… and other types of social issues is

No Flowers This May We all know the old saying, “April showers bring May flowers.” Well, not this may. Instead, we have seen scorching heat,

Today is Summer Solstice, the longest day of the year. To celebrate this epic day of sunshine, we’ve compiled our favorite longest running advertising campaigns.