the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Marketing & Digital Insights
340 Love Notes and Counting
Nearly three months ago (though it sometimes feels like three years), lockdown orders went into effect and people around the country began self-isolating. Our team
A Guide to Voice Search in 2020
Since the introduction of voice assistants in 2011, the use of voice search technology has grown rapidly. As we make our way through 2020, it’s
Avoid Roads to Nowhere
Without a clear goal, a marketing plan is a plan for disaster. Far too often, marketers fall into the trap of throwing anything and everything
What is the Best Approach to Social Cause Advertising?
The Best Approach To Social Cause Advertising Raising awareness about prescription drug abuse, domestic violence, homelessness, teenage drinking… and other types of social issues is
No Flowers This May
No Flowers This May We all know the old saying, “April showers bring May flowers.” Well, not this may. Instead, we have seen scorching heat,
The Short List of Long Campaigns
Today is Summer Solstice, the longest day of the year. To celebrate this epic day of sunshine, we’ve compiled our favorite longest running advertising campaigns.
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Most Popular Stories
Our Pick for Olympic Advertising Gold
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.
5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy
Our Most Anticipated Super Bowl Ads
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del