IN·SIGHT
/ˈinˌsīt/
the capacity to gain an accurate and deep intuitive understanding of a person or thing.
Esparza's Insights
Marketing & Digital Insights
The Rise of Sci-Fi: VR and AI in Advertising
The year is 2054. A man strides through a crowded mall, bombarded on all sides by holographic ads. Cars, watches, a vacation in the tropics
2022 Super Bowl: The Ads We’re Most Excited For
Whether you’re rooting for the Bengals, the Rams, or you only tune in for the halftime show, the 2022 Super Bowl is set to draw
How Does a Player’s Club Change the Game? A Rebrand Case Study
For any casino, a player’s club is an integral part of operations with the potential to inspire loyalty, increase spend and reward repeat customers. As
What Are Google Analytics Metrics and Dimensions?
The amount of data you can get from Google Analytics is invaluable. This free tool offers a considerable number of metrics that you can track
What’s In a Name? Why Facebook is Rebranding
On October 28, Facebook formally announced that it will change its name to Meta Platforms, or Meta for short. The name, according to Mark Zuckerberg, is more
3 Scary Ads in Time for Halloween
Great advertising has the power to move us, to make us laugh, cry, and occasionally…shiver in fright! This witching season, Esparza is rounding up some
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Most Popular Stories
Our Pick for Olympic Advertising Gold
When the 2020 Olympics were indefinitely postponed, not only were thousands of athletes disappointed, but the best laid plans of Olympic advertisers were also dashed.
5 Quick Tips to Improve Your Copywriting
Rome wasn’t made in a day… but ad copy often needs to be. Considering the quick turn-arounds that happen in our industry, attention grabbing copy
Our Most Anticipated Super Bowl Ads
Hey football fans! It’s time to start getting hyped up for the biggest game in the nation, and, if you’re anything like me, you love
A Sneak Peek at The Next Dinosaur: An Excerpt from the book by Esparza President and CEO, Del Esparza
For this week’s installment of our Esparza blog, we wanted to offer you a glimpse into the mind of our agency’s founder and CEO, Del
