We’re a tight-knit team of innovators, thinkers, dreamers and doers. We’re passionate about sharing your story with the right people, at the right time and in the right way. Our goal is to meet your goals and create enjoyable, emotional experiences for your consumers along the way.
Imaginative marketing. Measurable results.
President | Founder
Del founded Esparza in 2000 to provide strategic marketing, advertising and business solutions to a broad range of national public and private clients. A native of Albuquerque, Del acquired his marketing expertise at companies including IBM, DuPont and Conoco.
CFO | Principal
Roberta keeps our financial house in order, managing contracts, billing and logistics with an unwavering eye for detail. In 2014, she was named an agency Principal. Her ﬁnancial acumen and meticulous nature have played an integral role in Esparza’s continued growth.
Jamie Rushad Gros
VP of Experience & Digital
Jamie leads our creative and digital teams with vision and verve. His is that rare combination of artist and scientist, data nerd and creative virtuoso. With 20 years of experience in marketing, he is also a champion of innovation.
VP of Client Success
Eve takes care of business with a smile. She sits at the helm of our accounts team and keeps everyone laser focused on client success. Prior to joining Esparza she was based in San Francisco, where she worked with global brands including Lenovo, Apple and Neutrogena.
Lindsey is a quick-thinking media strategist who keeps a close pulse on emerging trends and markets. In the agency business since 2007, Lindsey brings extensive experience in a variety of industries, including healthcare, automotive, tourism, gaming and retail.
Kiki possesses a unique talent for organizing people and projects with pluck and grace. She skillfully manages timelines, due dates and priorities for our team of creatives and strategists while also coordinating projects with multiple outside vendors and contractors.
A skilled marketing strategist and fierce client advocate, Staci brings years of experience in campaign planning, marketing communications and brand governance to Esparza. She skillfully juggles multiple projects while staying laser focused on helping her clients meet their goals.
Client Success Executive & Project Manager
Forrest brings a fresh approach and organized mindset to every project. Her commitment to clients and embrace of emerging digital strategies have made her an effective digital project manager. She is currently implementing agile project management methodologies company-wide.
Client Success Coordinator
A former Esparza intern, Cheyenne is the team’s newest account executive. Her curiosity and willingness to tackle new challenges make her a natural part of the team. Before joining Esparza, she managed social media for the NM Museum of Natural History Foundation.
Media Buyer | Office Manager
A jill-of-all trades, Tonya somehow manages to do it all while never letting a detail slip by unnoticed. As an office manager, she keeps the Esparza office running smoothly. As a media buyer, she assists our media director in executing buys and tracking budgets.
Anne Claire Houck
AC has a talent for inhabiting a client’s mindset and turning it into compelling creative. Before joining Esparza in 2017, she cut her teeth by launching a design company in North Carolina. Outside work, she regularly runs upwards of 50 miles at a time, which should give you some insight into her tenacity.
Gabe is Esparza’s mad scientist. He refuses to go down the expected path. This creative instinct gives him the ability to make even the craziest idea doable. Gabe has worked with brands including Disney, Maglite, Jackery, and Fluidmaster. A problem solver, storyteller and coffee lover, he has an innate jazziness that’s best expressed through emoji.
Web Developer | Digital Specialist
A natural problem solver, Justin is a code wrangler and all-around digital specialist. Whether he’s developing a new website from scratch, troubleshooting bugs, or optimizing code, he brings a curiosity and love of a good challenge to every project he’s on.
Senior Marketing Writer
A writer and content strategist, Heather has been published in multiple publications, including New Mexico Magazine, the Santa Fe New Mexican and People en Español. She helps brands tell their stories and connect with consumers through smart content strategies and strategic messaging.
Client Success Executive
David is an Albuquerque native who tempers his extroverted, creative personality with a healthy dose of compulsive organization. Before joining Esparza, he worked as an English professor and tennis instructor. He enjoys sports, poetry and a well-executed timeline for his clients’ success.
Digital Marketing Specialist
Natalia is a digital marketing Jill of all trades who’s obsessed with ecommerce. From Facebook and Apple ads to Google Analytics and reporting, she keeps her nose to the computer screen setting up, optimizing and monitoring campaigns across the internet. When she tears herself away, she can be found skiing and running in the foothills.