Meet Esparza.

We’re a tight-knit team of innovators, thinkers, dreamers and doers. We’re passionate about sharing your story with the right people, at the right time and in the right way. Our goal is to meet your goals and create enjoyable, emotional experiences for your consumers along the way.

Imaginative marketing. Measurable results.

Del Esparza

CEO | Founder

Del founded Esparza in 2000 to provide strategic marketing, advertising and business solutions to a broad range of national public and private clients. A native of Albuquerque, Del acquired his marketing expertise at companies including IBM, DuPont and Conoco.

Roberta Edwards Clark

CFO | Principal

Roberta keeps our financial house in order, managing contracts, billing and logistics with an unwavering eye for detail. In 2014, she was named an agency Principal. Her financial acumen and meticulous nature have played an integral role in Esparza’s continued growth.

Jamie Rushad Gros

President of Innovation

Jamie leads our creative and digital teams with vision and verve. His is that rare combination of artist and scientist, data nerd and creative virtuoso. With 20 years of experience in marketing, he is also a champion of innovation.

Heather Apodaca

Director of Brand Strategy

A writer and content strategist, Heather has been published in multiple publications, including New Mexico Magazine, the Santa Fe New Mexican and People en Español. She helps brands tell their stories and connect with consumers through smart content strategies and strategic messaging.

Lindsey Lubenow

Vice President of Media and Accounts

Lindsey is a quick-thinking media strategist who keeps a close pulse on emerging trends and markets. In the agency business since 2007, Lindsey brings extensive experience in a variety of industries, including healthcare, automotive, tourism, gaming and retail. 

Kiki Lopez

Director of Project Management

Kiki possesses a unique talent for organizing people and projects with pluck and grace. She skillfully manages timelines, due dates and priorities for our team of creatives and strategists while also coordinating projects with multiple outside vendors and contractors.

Who We Are

Esparza is 16 people strong, and proud of it. We are nimble and personal, and we punch above our weight class. We are a small-agency hand-holding service with big-agency jaw-dropping strategy and creative. We are passionate, empathetic, intelligent and enthusiastic. We are a trusted partner for brands big and small and we are eager to help conquer your challenges.

What Esparza isn’t? We aren’t a niche agency, although we’re sized like one. We aren’t a flash in the pan, we aren’t a startup, we aren’t buzzwords with no substance and we aren’t afraid of a challenge. Most importantly, we aren’t a nameless, faceless group that you cross your fingers and hope works out. We are a personable team of professionals who take pride in knowing and understanding our clients and their needs.

Ashley Sterling

Senior Account Executive

Ashley began her professional career in New York City. After learning everything she could from large-city-living in both New York City and Chicago, IL, she made her way back to her hometown, Albuquerque, NM, and has taken the position of our Senior Account Executive. Her extensive experience in client communication, team development, client success and agency operations make her a powerhouse in the professional world.

Cheyenne Quintana

Account Executive

A former Esparza intern, Cheyenne is the team’s newest account executive. Her curiosity and willingness to tackle new challenges make her a natural part of the team. Before joining Esparza, she managed social media for the NM Museum of Natural History Foundation.

Tonya Martinez

Media Buyer | Office Manager

A jill-of-all trades, Tonya somehow manages to do it all while never letting a detail slip by unnoticed. As an office manager, she keeps the Esparza office running smoothly. As a media buyer, she assists our media director in executing buys and tracking budgets.

David Zumwalt

Account Executive

Albuquerque native who tempers his extroverted, creative personality with a healthy dose of compulsive organization. Before joining Esparza, he worked as an English professor and tennis instructor. He enjoys sports, poetry and a well-executed timeline for his clients’ success.

Anne Claire Houck

Art Director | Visual and Concept

An artist at heart, AC backs up bold creative choices with an eye for technical skill. She has a talent for inhabiting a client’s mindset and turning it into compelling creative. Before joining Esparza in 2017, she cut her teeth by launching a design company in North Carolina. Outside work, she regularly runs upwards of 50 miles at a time, which should give you some insight into her tenacity.

Gabe Kachirisky

Art Director | Multimedia

Gabe is Esparza’s mad scientist. He refuses to go down the expected path. This creative instinct gives him the ability to make even the craziest idea doable. Gabe has worked with brands including Disney, Maglite, Jackery, and Fluidmaster. A problem solver, storyteller and coffee lover, he has an innate jazziness that’s best expressed through emoji.

Justin Garcia

Web Developer | Digital Specialist 

A natural problem solver, Justin is a code wrangler and all-around digital specialist. Whether he’s developing a new website from scratch, troubleshooting bugs, or optimizing code, he brings a curiosity and love of a good challenge to every project he’s on.

Interested in working with us? We’re here to help.

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