Meet Esparza.

We’re a tight-knit team of innovators, thinkers, dreamers and doers. We’re passionate about sharing your story with the right people, at the right time and in the right way. Our goal is to meet your goals and create enjoyable, emotional experiences for your consumers along the way.

Imaginative marketing. Measurable results.

Del Esparza

President | Founder

Del founded Esparza in 2000 to provide strategic marketing, advertising and business solutions to a broad range of national public and private clients. A native of Albuquerque, Del acquired his marketing expertise at companies including IBM, DuPont and Conoco.

Roberta Clark

CFO | Principal

Roberta keeps our financial house in order, managing contracts, billing and logistics with an unwavering eye for detail. In 2014, she was named an agency Principal. Her financial acumen and meticulous nature have played an integral role in Esparza’s continued growth.

Jamie Rushad Gros

VP of Experience & Digital

Jamie leads our creative and digital teams with vision and verve. His is that rare combination of artist and scientist, data nerd and creative virtuoso. With 20 years of experience in marketing, he is also a champion of innovation.

Eve Wakeland

Director of Client Success

Eve takes care of business with a smile. She sits at the helm of our accounts team and keeps everyone laser focused on client success. Prior to joining Esparza she was based in San Francisco, where she worked with global brands including Lenovo, Apple and Neutrogena. 

Lindsey Lubenow

Media Director

Lindsey is a quick-thinking media strategist who keeps a close pulse on emerging trends and markets. In the agency business since 2007, Lindsey brings extensive experience in a variety of industries, including healthcare, automotive, tourism, gaming and retail. 

Kiki Lopez

Traffic Director

Kiki possesses a unique talent for organizing people and projects with pluck and grace. She skillfully manages timelines, due dates and priorities for our team of creatives and strategists while also coordinating projects with multiple outside vendors and contractors.

Who We Are

Esparza is 15 people strong, and proud of it. We are nimble and personal, and we punch above our weight class. We are a small-agency hand-holding service with big-agency jaw-dropping strategy and creative. We are passionate, empathetic, intelligent and enthusiastic. We are a trusted partner for brands big and small and we are eager to help conquer your challenges.

What Esparza isn’t? We aren’t a niche agency, although we’re sized like one. We aren’t a flash in the pan, we aren’t a startup, we aren’t buzzwords with no substance and we aren’t afraid of a challenge. Most importantly, we aren’t a nameless, faceless group that you cross your fingers and hope works out. We are a personable team of professionals who take pride in knowing and understanding our clients and their needs.

Staci Downey

Senior Strategist

A skilled marketing strategist and fierce client advocate, Staci brings years of experience in campaign planning, marketing communications and brand governance to Esparza. She skillfully juggles multiple projects while staying laser focused on helping her clients meet their goals.

Forrest Gacia

Account & Digital Project Manager

Forrest brings a fresh approach and organized mindset to every project. Her commitment to clients and embrace of emerging digital strategies have made her an effective digital project manager. She is currently implementing agile project management methodologies company-wide.

Tonya Martinez

Media Buyer | Office Manager

A jill-of-all trades, Tonya somehow manages to do it all while never letting a detail slip by unnoticed. As an office manager, she keeps the Esparza office running smoothly. As a media buyer, she assists our media director in executing buys and tracking budgets.

Cheyenne Quintana

Account Coordinator

A former Esparza intern, Cheyenne is the team’s newest account executive. Her curiosity and willingness to tackle new challenges make her a natural part of the team. Before joining Esparza, she managed social media for the NM Museum of Natural History Foundation.

Sha Holt

Associate Creative Director

Sha is Esparza’s resident creative visionary and the lead on campaign creative. He steers our team to uncover the key insights and big ideas that form the core of effective creative campaigns. His design skills are unmatched, as is his love of internet culture.

Anne Claire Houck

Art Director

AC has a talent for inhabiting a client’s mindset and turning it into compelling creative. Before joining Esparza in 2017, she cut her teeth by launching a design company in North Carolina. Outside work, she regularly runs upwards of 50 miles at a time, which should give you some insight into her tenacity.

Heather Apodaca

Senior Marketing Writer 

A writer and content strategist, Heather has been published in multiple publications, including New Mexico Magazine, the Santa Fe New Mexican and People en Español. She helps brands tell their stories and connect with consumers through smart content strategies and strategic messaging. 

Justin Garcia

Web Developer | Digital Specialist 

A natural problem solver, Justin is a code wrangler and all-around digital specialist. Whether he’s developing a new website from scratch, troubleshooting bugs, or optimizing code, he brings a curiosity and love of a good challenge to every project he’s on.

Interested in working with us? We’re here to help.

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