“They’ve Started Preparing” – TV
This television spot highlighted the moment a mom realizes that it’s never too early to start preparing for her child’s future by saving with NM’s 529 College Savings Plan — The Education Plan.
“Money Coming Out Of Our Ears” – TV
To dramatize the point that there is basically no family that couldn’t benefit from opening a 529 College Savings Account, Esparza created this TV spot to highlight the one (mythical) family that doesn’t need to save for college because they literally have money coming out of their ears.
10% increase in opened accounts over a 12 month period.
Scholar’s Edge Website
To help navigate the often-confusing world of investments, we created a website for the Scholar’s Edge program from OppenheimerFunds. Using color coding, simple graphs and icons, Esparza created a web portal that was easy to use and understand.