Keep New Mexico True / New Mexico Clean & Beautiful
Keep New Mexico True Booth
This New Mexico Clean and Beautiful booth travels the state to engage, educate and enroll New Mexicans in the statewide litter cleanup movement known as “Keep New Mexico True”.
Keep New Mexico True App
This app was designed to recruit volunteers at grassroots events across the state of New Mexico. Using a county map of the state to register volunteers in specific counties, Esparza was able to cultivate thousands of new volunteers. The volunteer signatures that were collected at each event were then placed on outdoor boards in each corresponding county throughout the state, proudly displaying the names of those who had committed to keep New Mexico beautiful.
New Mexico Clean & Beautiful – “Giant Trash”
These outdoor boards were created for New Mexico Clean & Beautiful to demonstrate that when ignored, litter becomes a bigger problem than you’d think.