First American Bank – “Run in Front”

First American Bank is a local New Mexico bank that was started in Artesia, NM in 1903. 110 years later, they came to us seeking a new identity package and campaign. “Run in Front” pays homage to the western heritage of the bank, and the inclusion of a horse in their mark. Throughout their time as a client, their aesthetic has evolved, eventually culminating in the bright typographic style show here.